If you’re looking to captivate your audience, improve the amount of video content your viewers actually watch (watch time), and make your message memorable, it might be time to lighten up your corporate, animated and explainer videos with some carefully-crafted humour.
Tasteful, simple comedy can transform even the dullest of topics into an engaging, fun and even interactive experience for your viewers – when humour is involved, users don’t just look at your video content, they actively respond by smiling, chuckling, and even busting our an occasional full-blown belly laugh.
Some of the world’s leading brands have used humour to craft digital content and video ads that have been wildly successful in boosting brand awareness, connecting with customers, and providing a competitive edge in saturated (and typically ‘dull’) industries like insurance, toilet paper and razor blades.
Humour can also be used to build strong, lasting relationships with your audience by providing them with a ‘human’ face to your business. Telling a joke, recalling a comic story, or poking fun at oneself has long been a favourite technique among public speakers and presenters, and including humour in your video can have the same rapport-building impact on your digital audience as it does in person.
Here’s what you need to know about including humour in your video content:
Avoid Offending Anyone
It goes without saying that there’s a fine line between funny and obnoxious; social standards around comedy are always evolving, so it’s critical to take care when including jokes and satirical commentary in your video content.
First off, steer clear of anything that might make your company appear to be one of the big ‘ist’s’ – racist or sexist. The days of gender-based jokes and comedy that mocks a specific cultural group are long gone, and using messaging that even eludes to being racist or sexist will not only alienate your audience and attract the wrong kind of attention, it might even land you in trouble with the authorities.
You should also take care not to insult anyone, include humour that could be deemed to racy, or plays upon distasteful stereotypes of a specific group, organisation or culture.
How To Include Humour in Your Video Content
Of course, there’s lots of ways to integrate good-natured, non-offensive humour into your video content; you just need to know your audience and have a well-defined set of goals outlining what you hope to accomplish by including humour.
Start by taking a close look at your target audience. Are they subject matter experts who would get a kick out of an ‘inside’ joke, or are your viewers likely to be unfamiliar with your products, services and brand?
Decide if you want to use a single joke to grab your viewers’ attention, or if you’d like your entire video to be filled with comedy. Remember, what makes people laugh is highly subjective, so when in doubt, poke fun at yourself – it’s a great way to humanise your brand and help your audience feel connected with your company.
Another great way to incorporate humour into your videos is through the use of animation. Most people associate animation with fun, entertaining cartoon characters, so by choosing an animated video for your message, you’ll automatically be letting the viewer know to expect content that’s light-hearted and approachable.
Finally, when incorporating humour in your video, be sure to include a great sound track. If you’ve ever watched a funny movie or comic sit-com with the sound turned down, you’ll know what a big role audio plays in making video content funny!
To learn more about how humour can transform your video content into captivating, fun clips that your audience will love, drop us a line here at Lumeo.
If you’ve ever watched an animated movie or kid’s cartoon, chances are good that you have a basic understanding of what animation is, and how it can be used to create anything from a 6-second Vine video to a full-length feature film.
But did you know that along with being a popular medium for movies and TV shows, animation can serve as a powerful tool for small businesses and marketers who want to create entertaining, engaging content that speaks directly to their target audience?
Animation can be used for everything from explainer videos to training videos, transforming complex, technical information into high-quality animated videos that capture and communicate your message in ways that simply aren’t possible with live footage.
Of course, when producing an animation video for your organization, it’s important to match the right style of animation with both your branding and your intended market.
Here’s a quick rundown of the top four animation styles that we produce here at Lumeo:
Also referred to as a cinemagraph, this style of animation brings static images like photographs, slides and infographics to life by blending them with live-action clips, music and voice-overs.
The result is an engaging, seamless video that can be jam-packed with highly technical information, making this type of animation ideal for delivering a lot of visual material in a compact, sharable package.
Ideal applications for this type of video include annual reports that blend graphs and pie charts with live-action explanations, and presentations that involve lots of still images, such as timeline-based content.
The drawback of photography-based animation is that the quality of the finished product is dependent upon the quality of the still images – if you don’t have great pics and graphics, you won’t wind up with a great video.
This style of animation is perfect for use in explainer videos, making it popular among organizations and businesses that need to communicate complex ideas and information in a concise, easily-digested video.
Whiteboard videos need a few things to be truly successful – a skilled whiteboard animation team, a professional voice-over actor, and a strong, compelling script that reads like a story, making this type of video best suited for situations where you’d like to present a lot of information at once.
If you’ve ever struggled to navigate a new smartphone app, website or software package, you’ll appreciate the value of a professionally-produced animated demonstration video. This style of video lets you show your audience how to use a product or service, effectively replacing rheams of technical manuals and how-to guides.
Demonstration videos can showcase unique features and benefits of anything from an e-commerce site to a automobile, making this type of animation great for use in both sales and customer support applications.
Common uses for demonstration videos include screenings at investor meetings, posting online for end-user troubleshooting, and for use on crowdfunding sites to promote a start-up company.
Producing an effective demonstration video can be labour-intensive; it requires a significant investment in both design and development, since it’s important to create a video that clearly answers the most common questions and concerns that your audience might have.
This type of video is what most folks think of when they hear the word ‘animation’ – a colorful, upbeat video featuring cartoon characters!
A great character animation video is tough for your audience to resist. It’s fun, simple and highly entertaining to watch, making viewing it a great distraction during a stressful work day or on a long commute home.
Cartoon-based videos can be used for branding, explainer videos, product demonstrations and animated software tutorials. This type of video is particularly effective in situations where you’d like to boost conversion rates, since the ‘thumbnail’ preview provides potential viewers with an inviting snapshot of your content that’s tough to resist.
While animated characters can be used to explain, promote and communicate everything from a simple one-day sales promotion to a complex business concept, it’s important to recognise that most viewers associate cartoons with light-hearted, fun content, so if you have a dead-serious message to convey, you might want to steer clear of this animation style.
Want to know more about how you can use animated explainer videos to build your brand, promote your business and drive conversion rates? Drop us a line here at Lumeo – our consultations are always confidential and completely free.
Here at Lumeo, our clients often ask us what kinds of videos they should be creating for their company.
It all depends on what you’d like videos to do for your business.
The fact is, when it comes to web, animated and explainer videos, there’s no such thing as a one-size-fits-all approach. What works for one business might not be a good fit for another. That’s why we recommend starting with a sound video strategy, one that includes clear goals and measurable outcomes.
Want to build brand awareness? Hope to improve conversion rates? Need to cut down on your in-service training time?
Professionally-produced corporate videos can help your organisation do all that and more, but only if you match the right kind of videos with the right message, directed to the right audience. The decision to create a video, or series of videos, should always be based on a well-defined strategy that defines who your target audience is, what you’d like your video to convey, and how you can assess the success of your video project or campaign.
Here’s some of the many different types of videos that we can create here at Lumeo, and examples of how each type are used:
If you’ve ever endured a long, boring slide show or a mind-numbing PowerPoint presentation, you’ll appreciate how video is revolutionizing the way companies prepare presentations for employees, stakeholders and sales leads.
Using video to deliver your company presentations increases audience engagement, solidifies brand awareness and provides you with a message that can be easily shared through your intraweb, email, social networks and website to connect with both local and international partners.
Customer Testimonial Videos
Consumers today are heavily influenced by online reviews, expert opinions, celebrity endorsements and product ratings, a phenomenon known as ‘social proof‘. In a nutshell, it’s the idea that people are drawn to what’s popular, assuming that if lots of other people like a product or service, it must be great.
Testimonial videos featuring real-life customers can serve as a powerful marketing tool, since the viewers perceive these videos as objective (and therefore, creditable). If your goals include boosting conversion rates, consider including customer testimonial videos on your website or social media networks.
Step-By-Step Tutorial Videos
According to a study by the Social Science Research Network. 65% of adults are visual learners, meaning that they “need to see what they are learning” and they “have difficulty following oral lectures”. Video-based tutorials allow your audience to both see and hear your instructions, and review the information whenever they need a refresher.
Tutorial videos can be created using any combination of animation, still-shots, voice-overs and demonstrations, providing an easily-digestible, user-friendly alternative to complex text-based training manuals, product instructions and guides.
Screen Capture Videos
Looking for an effective way to teach your clients, employees or prospects how to use software, an app or other computer-based tool?
Screen capture videos make it easy to quickly demonstrate the features of any digital interface by pairing still shots of the screen with voice-over and/or text-based descriptions, providing a clear, click-by-click walk-through of your digital interface.
The Internet is a very, very big place. There’s currently about 1 billion or so live websites worldwide (give or take a hundred thousand or so) – up from just 3,000 two decades ago.
Here in Australia, Internet usage continues to grow at a steady rate, rising by 2% between December, 2014 to December, 2015, when there were over 12.9 million Internet subscribers in the country.
For small businesses and entrepreneurs, it means that customers are spending an awful lot of time online these days, and connecting with these customers is more challenging then ever. Companies need to dig deep into both the online, and off-line, habits of their target audience in order to deliver messaging that is engaging and effective.
Designing an effective web-based marketing campaign involves more than just creating a great explainer video, snappy sales ad or catchy slogan – it involves asking lots of questions about your target audience. Who are they, where are they shopping, and what websites do they frequent? What factors influence their purchasing choices, and how do they pick one product or service over the other?
Sure, They’re Using Social Media Sites – But Which One?
It’s not enough to know that your audience is active on social media – you need to know exactly which social media sites your target market prefers, since there are significant differences between the demographics of popular social networks.
According to the latest numbers out of the U.S., the total number of social media users there in 2015 was 179.7 million, with the largest jump in users during 2016 expected to be among those aged 65 and older.
So, it goes without saying that Australian businesses need to have a strong, active presence on Facebook, but what about all those other social media sites?
As with our American neighbours, YouTube is popular among consumers here, with Australian-based IP addresses generating about 14,000,000 unique video views per month. Somewhat surprising is the fact that WordPress.com sites outrank Instagram, Tumblr and Twitter here, while Pinterest has fewer than 300,000 members in Australia.
It’s clear that in order to connect with Australian audiences online, companies need to develop and maintain a strong social media strategy that harnesses the popularity of online explainer videos through platforms like YouTube and Facebook.
Researching In-Person Purchases Online
When folks aren’t busy browsing their social media feeds, chances are good they’re spending a good portion of their online time researching future purchases through manufacturer websites, review sites and e-commerce sites in advance of making an in-person purchase.
A recent study showed that over 80% of consumers now take the time to conduct online research before buying a product at a traditional brick-and-mortar shop, meaning that chances are good your clients are well-informed about the details, and the pricing, of your products and services long before they arrive on your doorstep.
This means that companies need to stay abreast of online pricing, reviews and comparable products in order to capture the new ‘hybrid’ consumer who blends both online research with in-person shopping.
Ready to connect with your audience online? Cut through the digital noise with a professional explainer video that speaks directly to your target market. Contact us to start the conversation.
Here at Lumeo, we’re often asked by our clients – “how exactly can I know if my online videos are providing me with good return on investment (ROI)?”
Return on Investment (ROI) is the gold-standard when it comes to assessing the effectiveness of any business move, but when it comes to measuring the success of your videos, determining what constitutes a positive ROI can be a bit of a head-scratcher.
Here’s a quick rundown of the factors you can use to measure the success of your online and explainer videos:
First, Define Your Online Video Goals
There’s lots of free tools and monitoring services that can be used to track the metrics associated with your videos, however, statistics on views, social media shares and comments are somewhat meaningless – that is, unless you first define what exactly it is you’d like your online video to do for your brand.
For example, if the goal of your explainer video is to simply raise brand awareness among an audience you’ve targeted through an email marketing campaign, you might decide that what really matters is how many recipients open the email and watch the video.
If you’re looking to boost conversion rates, you might want viewers to click a live link that’s embedded within your online video, browse through your site after arriving at your landing page, or add a product to their e-commerce cart.
Before you post your video (and ideally, before you even produce one), decide on:
Why video is the best medium for your message
Who your target audience is, and where they’re located
How you’ll use trackable metrics to measure your outcomes
Remember, It’s Not A Popularity Contest
Be careful not to get too caught up it what’s known as ‘vanity metrics‘ – the total number of ‘likes’, ‘shares’ and ‘followers’ a particular online video garners, since these numbers fail to directly link to any real action that viewers could take to increase your sales and overall revenue. It’s not to say that these numbers are worthless – it’s just important to understand that online videos aren’t all about reaching as many viewers as possible, but about reaching the right viewers, at the right time.
To really understand the true value of your online videos, you need to dig deep into the metrics – the factors that tell the true story of the success, or failure, of your online video campaign.
View Counts & Watch Time
Back in 2012, YouTube realized that simply tracking the number of times a video was clicked on by a unique user wasn’t a true, accurate measure of the popularity of a particular video – some unsavory YouTube posters were actually paying Internet users to quickly ‘click’ on their videos, rapidly, and artificially driving up the total number of views.
This practice, known as ‘click-fraud’, was curtailed when YouTube adjusted their algorithm to positively rank videos that users actually watched by measuring the total view time, since the longer a user watches a video, the more likely it is that they are truly engaged and interested in the content.
So, when judging the success of your online videos, remember – it’s not just the number of unique views your online video garners, it’s also important to know what percentage of your audience remains engaged, watching your videos from start to finish.
Sure, it’s important to grab your audiences’ attention, but the real key is keeping their attention.
Another valuable measure of the success of your online video is how often users ‘share’ it on a social media network.
Remember, online videos are all about wanting your viewers to actually do something, so it’s important to track the relationship between video views and call-to-action compliance. Does having an explainer video on a product page impact purchase rates? Do users tend to fill out online forms more often when there’s a video on the page?
Tracking your action completions provides a clear picture of how exactly your online videos are impacting real-time consumer behaviour.
By choosing a few measurable goals, and tracking the associated metrics, you’ll be able to obtain a clear, customized ROI picture for your videos.
Want to know more about how explainer videos can drive your conversion rates and brand awareness? Drop us a line today – our consultations are always free.
The phenomenal growth of online video, and the associated upward trend of this medium make one thing crystal-clear – start-ups need to harness the power of web-based multimedia content to promote their business and build their brand identity.
Start-ups that integrate a strong online video campaign into their branding strategy enjoy better ‘brand recognition‘ amongst consumers, investors and peers, leading to increased sales, angel investments and talent recruitment. Lengthy white papers, detailed funding requests and intricate product descriptions still play a role in many start-ups, however, the fact is that audiences today are looking for information that is presented in a short, easy-to-consume package – that’s why explainer videos are quickly replacing ‘traditional’ branding materials for small businesses and start-ups.
Here’s why you need to use online video to start your start-up:
Online Videos Boosts Search Engine Results
While the exact algorithms that search engines like Google, Yahoo! Search and Bing use to deliver the results that users see on their search engine results pages (SERPs) are a tightly-guarded industry secret, one thing’s for sure – search engines favour video content.
Want to give your search engine optimization (SEO) efforts a shot in the arm? Simply integrate snappy, professional online videos into your webpage and social media content to boost your search engine rankings.
Online Videos Earn More Social Media ‘Likes’, ‘Shares’ & ‘Followers’
With the emergence of video content on social media sites like Facebook, Twitter, Google+ and LinkedIn, start-ups need to be sure to integrated online videos into their status updates to achieve the greatest possible consumer engagement.
Facebook posts that contain online videos are ranked higher in the News Feed, making video content a valuable tool for start-ups that want to rise above the noise on social media sites and get noticed.
Every start-up founder knows that securing outside investors is the key to moving from a bare-bones bootstrapped operation to a full-fledged enterprise, and in most cases, this vital funding comes from angel investors.
While each angel investor has their own personal set of criteria that guides their investment choices, there’s one thing private lenders all love – entrepreneurs who can communicate clearly and succinctly, in a language they can understand.
Video marketing is on the rise, gaining widespread acceptance among consumers and companies alike as a powerful, user-friendly way to promote, educate and inspire. Online videos currently make up half of all data traffic on mobile-enabled devices like smartphones and tablets, and experts predict that by 2018, nearly 80% of all consumer Internet traffic will contain video content such as explainer videos, ads and promotional media.
And it’s not just consumers who are driving up these stats – HighQ reports that in 2015, 75% of business executives they surveyed “watch work-related videos at least weekly”, with 54% of senior executives sharing “work-related videos with colleagues at least weekly”.
So, it’s no wonder that explainer videos have surged in popularity among marketers and B2B companies, however, as more and more video content become available online, users will inevitably demand higher-quality content that is clear, concise, and most importantly, engaging.
Here’s what you need to know about the top 4 potential pitfalls of video marketing, and what you can do to avoid them:
Creating a Video That’s Way Too Long
It’s true – when it comes to creating an effective, engaging explainer video that grabs, and holds, the attention of your audience, length really does matter. Analytics show that shorter online videos are far more likely to be viewed from start to finish by users, whereas longer videos fail to hold the very limited attention spans of today’s consumers.
To achieve the highest possible view rates for your explainer video, be sure to keep it short and concise.
Talking Over Your Audience’s Heads
Using technical terms that can only be understood by those who have specialized skills or training may be a great way to demonstrate high-level knowledge during a job interview, but using ‘jargon’ in an explainer video will only serve to alienate your audience. After all, people turn to explainer videos for clear, easy-to-understand information, not to be left feeling uneducated and confused!
Keep your content clear, and be sure to use ‘plain language’ that appeals to a broad audience.
Cutting Too Many Corners
Video marketing is all about branding – that’s why producing high-quality video content is so important. In many cases, your video content will be the first thing potential clients and consumers use to develop an opinion about you, your company and your products or services. Post a low-budget, poorly-produced explainer video, and you run the risk of loosing business based on a bad first impression.
Given the prominence of video marketing and the high conversion rates that well-executed videos can deliver, investing in high-quality, professionally-produced online video content simply makes good business sense.
Underestimating the Importance of a Great Voice-Over
One of the biggest mistakes marketers make when designing explainer videos is underestimating the value of a great voice-over. Sure, fancy graphics and engaging storyboards are important, but poor quality audio is a definite turn-off for users, as are scripts that are read too quickly, too slowly, or by someone who’s voice is just plain tough to listen to.
A professional voice-over helps to capture and hold the attention of your audience, providing complementary information to the visuals presented in the video. Without a great voice-over, your explainer video is little more than a silent movie, or worse yet, a waste of your time and resources.
Ready to learn more about how to avoid the potential pitfalls of video marketing for your enterprise? Want to be sure that your next explainer video is one that engages with your target audience, promotes your business and drives conversion rates? Drop us a line today to get started with your free, no-obligation consultation from Lumeo, Australia’s leading online video production company.
Visual content marketing is growing by leaps and bounds, and with a number of exciting new digital video technologies emerging, the future of online video looks bright.
Today’s attention-starved consumers have embraced video content, consuming web-based videos at breakneck speed. YouTube now boasts over a billion users worldwide, and the “average viewing session is now more than 40 minutes”, and Facebook’s 500 million users watch about 8 billion videos on the social media site every day.
Here’s a quick rundown of new and emerging online video technologies that are driving consumer demand for web-based visual content:
Imagine being able to fully immerse your customers with online videos that make them feel like they’re actually in your shop, walking through a property that’s for sale, or experiencing your services in person.
VR videos are created digitally, with skilled video production teams blending together CGI images, panoramic stills and video in a way that allows the viewer to actively interact with the digital environment by moving their heads and bodies to ‘see’ different viewpoints.
Augmented Reality brings static items to life in real time by using a blend of GPS technology and digital sensors to enhance real world objects with computer-generated images and sounds. First popularized with the launch of Google Glass, augmented reality can be used to give consumers more information about a product they’re looking at, such as detailed specs or a short video. This technology helps consumers to ‘visualize’ how an item integrates into their lives, providing marketers with another tool to drive sales and conversion rates.
Mobile Video Ads
Mobile use amongst Australians continues to grow at a strong and steady rate, with analysts predicting that 81% of all mobile phone users in Australia will own an Internet-enabled mobile device, a.k.a. a smartphone, by the end of 2016.
Emerging trends in mobile video ads includes the development of smartphone-friendly vertical video formats that allow marketers to create videos that fit the entire screen of the mobile device – a huge improvement over the letterbox format that was first used for mobile video ads. Interactive mobile ads are also on the rise, with users being able to play a short game or select certain images within the ad.
360-Degree Panoramic Video
Shot using a specially-designed camera (or cameras) that use “multiple lenses to create and all-the-way-around effect” 360-degree videos let viewers enjoy a life-like perspective that allows them to literally ‘look around’ the video by toggling in any direction. This technology allows consumers to explore shops, visit hotels, and browse real estate – all from their smartphones, tablets and computers.
Online Video Continues to Drive Conversion Rates
Visual content is a powerful tool that can be used to engage consumers, develop brand identities, and generate enviable conversion rates. Explainer videos, animated content and multi-media communications are revolutionizing the way businesses connect with their customers, and these emerging technologies provide an exciting range of options when in comes to creating customized online video content.
Want to know more about how you can harness the power of online video to boost your business? Drop us a line today to get started with your free, no-obligation consultation from Lumeo, Australia’s leading online video production company.
Staff training can be a make or break moment for staff entering into a new organisation. Managers need to share a huge amount of information with employees in a very short amount of time.
As well as the necessary initial training needed for any new employee, ongoing training is an integral part of any employees learning and upskilling. The classroom method of teaching is no longer viable for companies to undergo – from the various issues of off-site employees to the cost of hiring and rehiring trainers – this method is slowly being forced out.
This is where video slots right in so easily! It is a more effective training method as levels of retention are higher for videos that employees can watch and process at their own time and pace. Video can viewed anywhere at anytime, from the train to work, the office desk or even a coffee shop, this method empowers the employee and gives all employees equal opportunity and access to training.
Let’s delve a little deeper into why video can be such a great medium for training videos:
It’s easier to digest:
I’ve said it before and I’ll say it again, but put simply, video is better. It has higher retention rates for viewers than both images alone or text alone and it is far more easy to digest. Can you imagine a world without video? I definitely can’t, and that would be a really weird world considering I work at an animation agency…
It’s easily shareable:
Having a training video that is easily sharable was probably not your first criteria, it probably wasn’t even on your list. But get this, imagine you have a social media page for employees, or you use a group chat system, or even someone in the business asks someone for help with something. Now here is the simple part, the video can be shared between any of these platforms and even peer to peer! It can be watched at any time and all employees have the ability to learn – now that’s pretty cool!
Now I know that this one is important to you – it always is. And while it may seem like there is a heavy upfront cost involved with video production, it is incomparable to the cost of years of training. And don’t forget, given the same processes, video can be used for years. And now I know exactly what you’re thinking, video might last for years but it looks so stupid once it is outdated! Solution: animation. It’s the video that never ages. Take Toy Story for example, that was made 20 years ago!
Ease of distribution
This is another one that you may not have considered when thinking of staff training however it can be very helpful. When the company releases a new process, a new product, a new anything, teaching employees is an absolute must! Now, with video, it is incredibly easy to distribute the training across offices, cities, countries and even language barriers. (When you make a video using animation, you don’t need those bad voice overs that don’t go with the lips, because we will convert your video into any language – seamlessly.)
So there you have it, I know you want it, and it’s far less expensive that you think. So give us a call or request a quote, I’m sure we can help with your HR difficulties.
As a marketer, I know the thoughts that are going through your head. Adblocker?! What. Why. How.
The initial shock that comes with hearing that so many users are blocking ads completely needs to be felt and then quickly overcome.
According to software company PageFair, ad-blocking grew globally by 41 per cent year-on-year with 198 million monthly active users for the major browser extensions as of June 2015.
With an estimated loss of global revenue due to surpass $21.8 billion in 2015, according to PageFair, the economic impact of ad blocking is creating major disruption.
So what to do? It’s simple really.
Let’s start at with the basics. This problem is only occurring because internet users are telling us that they don’t like those pesky ads, and not only are they intruding on them, they are even going as far as annoying them! That’s not the point of advertising. The point is to put the right message, in front of the right person at the right time. But if a piece of advertising is so aggravating that it is causing users to download software that blocks it. Clearly it is not the right time, place or person!
So how to overcome this? Create content that your consumers want!
With the power of social media, blogging sites and press sites, if you have quality information that you are willing to share, the people will hear you! Give your consumers exactly what they want. Give them the answers to the solution while getting your brand out there. Become a trusted source of information, a thought leader and your brand will prosper! Just as a completely unbiased example – video is a great way to do this! And animation is a really inexpensive and easy way to do this!
The only other option is if you really are a publication who relies on banner ads to pay your writers salary. In that case you have 2 choices. The first choice is to create a platform similar to Facebook, where the ads are built into the feed and they become part of your content. The other option is to do what some websites have just started doing which is picking up the adblocker software and asking for something in return for that person using an adblocker. Either a subscription or recommending that the adblocker should whitelist that website – where the ads on that site would not be removed because people are happy to have them there in order to receive the content!
So there you have it! Either you can make damn good content that doesn’t need banner ads OR you are a publication who can work around it. In the end, it’s not the end of the world!
Creating an explainer video is a serious job. Unless you’re skilled in animation, voice overs, script writing and storyboarding, we suggest leaving it to a professional. Now this is where it gets tricky. As soon as you google something like ‘Explainer Video’ – you will be inundated with different companies telling you how they will make your video better and faster than anyone else. But that is mostly a lie. I’m here to help determine which animation company is going to be best for you.
It’s hard to determine where to start, but in any business relationship, we think that the most important thing to do is to find someone who understands you. You need to understand that this explainer video company is going to take your product or service, tear it apart and find out what makes you different from the competitors and create a story around that. If the company doesn’t truly understand you, they are never going to be able to explain you to potential customers. So that’s the first thing, give the company a call, have a chat to the producers, see who you get along with, this will make the working relationship a lot better! (Hint: if you can’t find our number I’ll just leave it here (+613) 9682 6665 – no pressure at all..)
The next thing to look at is their past work. This is the best and easiest way to determine whether you like the look of the companies past work. Will they be able to deliver on the animation styles that you are expecting? If you are that way inclined, feel free to check out our previous work!
The next thing you want to look for is timing and cost. As a general rule, quality things aren’t cheap or quick. So we know that you want to get a bang for your buck but to get sometihng amazing it is going to cost just a little. If you’re not sure what I’m talking about, you can look at our pricing page! The other thing is that by the time scripting, storyboarding, animating and illustrating is done, this isn’t the quickest of processes – the reason I am bring this up is for when a company offers you a $500 animation finished in a week, the alarm bells should start ringing. The only way this is possible is if they are using stock images that are not unique for your brand.
Another thing to look at process of the company. There are a lot of parts to creating a great animation and it is extremely important that each stage gets the appropriate time and care. The steps that need to be taken are:
You know, that’s all it is. But instead of spending hours trying to find an explainer video company that fits all of the criteria listed above, I’ll just put the link to our get a quote page and leave the rest to you!
I’m sure that you’ll be chatting to our producers very shortly about how we are going to make your brand stand out!
Online shopping is a really cool tool that everyone uses and we have the best access to all the products all over the world. BUT, this is driving consumerism. A problem we have in the world at the moment where people buy and shop beyond their needs. A problem resulting in wastefulness that leads to quite significant environmental factors.
So what can we do about this? There are always going to be people who want to buy, but I think it’s safe to say that there every one of us has a product on our shelves that, well… we don’t really need or use. Solution: create a market place where people can get rid of their old stuff to people who actually need it.
Insert Tongln! An online platform where people add items to their “store” and offer users a trade for products or money. This can get slightly confusing so take a look at the video we made:
So there you have it, simplified into an easy to digest, easy to understand, extremely memorable and entyertaining form. Tongln shows exactly how explainer videos can be used for a product launch. They have the video smack bang on the homepage of their website – a clear way to show new users exactly how the platform works.
Explainer videos can be exactly what a business needs in order to make a successful launch. The worst possible outcome for a new business would be getting a heap of traffic to their website but having an extremely high bounce rate as users are leaving the page because they are not sure what the product is.
Do you have an idea that you think is going to change the online world? Maybe an explainer video is exactly what you need to take your idea to the next level. Let’s get in contact, have a chat, see how we can help!
I’ve heard it before and I will continue to hear it. So many businesses have a great product and are completely unable to sell it because their customers don’t fully understand what they are offering. Whether it be a new app, an online software company or a revolutionary product.
These concepts can often be hard to break through the market if the consumer is not fully ready for the product. The way to combat this unreadiness, to educate! If consumers are able to easily understand how the product works and how it can directly impact their own lives, it will be a success.
Take for example, Neto.
A new service offering from Telstra, offering businesses an all in one online software platform and shopping cart experience for their users. But that is a bit wordy and confusing, so have a look at this:
So there you have it, now you fully understand Neto and this blog post is over…
I could end it there, the video is that good that you don’t need any more information, but lets break it down. It starts with a business owner in a familiar position of wanting to grow their business online but without the knowledge on how to do it effectively. And there it is, a solution, wrapped up in a nice thought bubble, and funnily enough, that is exactly the product that is being offered!
The use of animation to convey complex ideas can make things incredibly simplistic. From slide changes, to expression, visualising ideas and problem solving solutions. Animation can literally do anything (because it’s not real) and can be a great way to showcase hard to explain ideas.
So there you have it, next to you have a head scratcher and you just cannot think of the best way to articulate something…. Animation it is.
The biggest thing to learn from Google is that explainer videos aren’t a one time thing. Google uses explainer videos for everything, from educating about specific products to launches and to branding exercises. The fact is, explainer videos and a compelling and interesting way to get through to customers, so take Google’s advice and use them wherever possible.
Let’s have a look at our first Google example, the most ‘obvious’ and basic use of an explainer video, a new product:
It follows the very simple storytelling plan (which also follows with buyer behaviour principles), starting with problem recognition, moving to a solution, and finally how the end user can use this product. This medium fits incredibly well with this example because it gives Google the ability to illustrate different ideas in a very quick sequence, going from the sun, to money, to real world uses of this new product.
But, product launches are not the only thing that Google uses explainer videos for. Brand Building exercises such as this April Fools video is another example of Google’s explainer videos.
The key things to take out of this is that videos can make fun of themselves. Humour is a great way to convey brand personality across the internet, and when text can be read it very different ways depending on the context and tone of voice, video comes in as a great medium.
Google also uses video as a way to educate its customers on product features:
This is a product explainer video. It explains a product. It is so effective in doing this for a few reasons. Firstly, it takes an incredibly simple approach, by showing the actions of the end user, the consumer is easily able to see how this product would impact on their life.
Secondly, it’s funny. I’ve spoken before how there are a few things that can make an explainer video great and humour is definitely one of them. Another great thing about this video is that it’s quick, straight to the point. The first seen of the video digs straight into the content, there is no waiting around for anything and we think that is great.
Finally, telling the company story can be made incredibly simple through explainer videos:
So there you have it – you don’t have to trust me that explainer videos are an amazing way to interact with customers and are perfect for so many different uses, just trust Google.
The ‘About Us’ page on a website can almost seem like something irrelevant and outdated, but in reality it is a key part to any successful strategy.
Before we get into the grittiness of how to make it great. Lets have a look at why this page is so important:
It is the page that introduces you to the customer, while the homepage might be the first impression that a user will get, the About Us page is the first chance that the business can talk directly to the customer. Put simply, the About Us is your speed dating profile: make an impression, bring some personality and tell them exactly what your company is all about in a very short period of time.
So what is the best way to cut through to your customers?
The best way to get someone’s attention and engage them is to tell them a story. Whether it be funny, sad, interesting, weird, creative or basically anything, you will be able to engage them if you tell them a story. So give the customers what they want. Let them into the secrets behind the business, what do you do? why do you do it? When did you start and who are you? The more knowledge that you’re willing to convey, the more that your potential customers will trust you.
And what is the best way to do this?
Credit Suisse does this very well. By using an animated video, they are able to portray a lot of information in a very short period of time while engaging their audience. We’ve said it before and we will say it again but videos and images increase the engagement – so use them in your about page!
Now finally, a few tips and tricks to take with you as you create the best about us page possible:
– Use video and images as much as possible
– Make sure it reflects your brand personality
– Change it around, see what works better
The current buzzword, ‘influencer marketing’, sounds good, but what really is it? And do I want it for my business?
Let’s start with the basics. Influencer marketing is marketing products and services to those people who have a say. The general idea: get people who have an influence over your target market to talk about your brand. Any person, group, or brand can be an influencer.
The word influencer marketing is very ‘in vogue’ at the moment. But to be perfectly honest, this is not a new phenomenon. For many years, bloggers have been used as a way to spruke products. They are trusted and they are highly visible. Similarly, bloggers have been used in recent history as a way to speak to a specific demographic from a trusted source. The reason that influencer marketing has really taken off in the last year comes down to the success of Instagram. Now, anyone with an instagram page can be an influencer.
Why does it work?
The biggest reason that it works is authenticity. People trust people more than they trust brands. Influencer marketing is a complete win win win. Firstly, the customer wins, they get marketed a product/service that is directly related to the content that they are looking for. Second, the brand wins, they get seen by people who are directly interested in their product or service. And lastly, the “influencer” wins, who would be paid or remunerated for the ‘advertising’.
The problem with this is when it gains so much popularity that it no longer works. If customers lose the trust that they currently have for the influencers, this medium will be no better than traditional advertising. This is why brands must not take advantage of this system, lets keep the content highly targetted and interesting for the consumers. Then everyone wins.
The good and the bad
Influencer marketing has one great strength: building brand awareness. That’s not to say that the strategy doesn’t work for other metrics, however, its greatest strength is most definitely brand awareness. It opens doorways between interested consumers and the right companies. The bad? Well, influencer marketing is not controllable. You must put your faith in the influencer and hope that it does not turn out badly for you.
What does it work for?
It really can work for anything, but things that are currently in fashion definitely work the best. Within recently years, tapping into fashion, fitness and food have been incredible sources of traffic for businesses. However, in no way is it limited to that. The tech industry has a very large amount of influencers with very high levels of credibility. Be careful though, in order to keep their credibility, these influencers aren’t going to speak fondly of your product unless it is worthy of it.
So there it is, a break down of influencer marketing. In the end – influencers are successful because they represent the brand without being it.
So you’ve got an amazing idea. It’s going to revolutionize the [insert product topic] industry! Now you need to find a way to get backing for this project. Got it! Kickstarter! But how?
For Kickstarter and other crowdsourcing funding websites, the video is everything. But of course we would say that, we are an animation company instead of trusting us, trust David Wolfe, one of the founders of Olivers, a company who made over 27 times their pledge goal, who said that “The video impacts your success more than any single one thing on your Kickstarter page.”.
But why? If the idea is there, shouldn’t that be enough to convince people to back my project? The problem is clutter. There have been 278,243 individual projects (that’s one campaign per hour for 22 years) and you want yours to stand out! This is why you need the best video.
The first thing you’ll want to try and do is get the attention of the Kickstarter team. The staff choose to feature campaigns on the site based on, among a few other things, how well the project is written and if it has a compelling video. If you can become a featured project, then you have a 89% chance of being fully funded – and we like those odds.
So now you know that a video is pretty important for your chances of success, and here are the best things that you can do to make that video successful:
This is another helpful way to stand out from the crowd. No one on Kickstarter wants to see a corporate video, or a video that they can’t relate to. A great way to do this is to do the voice over yourself – add your personality in. Show off your humour, your excitement and your passion for this project. It really will make a big difference.
Get to it
Don’t waffle, with all the other products out there, people don’t have time to sit around and wait for your video to get interesting. Tell your story. Your product must solve a problems for yourself and I bet it does for others as well. Now tell them how you can help them!
Animation is your friend
Animation can be an excellent tool to use in a kickstarter video for many reasons. One of the biggest reasons is because you have the ability to showcase a product or service that may not exist yet and may be hard to communicate. It is also extremely engaging.
Don’t forget. Share! Share! Share! The more views that your video gets the more chance you have of being successful.
Video is huge, we all know that by now. It’s growing and it’s the future of online advertising.
What you may not know is that Facebook is actually experiencing the biggest growth of video sharing on the internet, see graph below:
Now I know what you’re thinking… I put my video on Facebook and nothing happened. While that is a common experience for many companies, here are a few tips in order to help that:
Facebook rewards you for spending money
Yes, relatively uncool by Facebook but smart. Your audience reach will significantly improve when you start to boost your facebook posts. You can even choose “Get Video Views” in Facebook’s ad creation tool, which will put your video in front of people who are most likely to watch. Assuming your video is made well and has an obvious call-to-action, all you need is video views and the video will do the rest.
Know your audience
I babble on about this topic more than anything else. I see people yelling at people who are not even remotely interested in their product and then they get annoyed when no-one is buying anything. If you aren’t talking to the right people, no matter how good your ads are, they aren’t going to convert. Know your audience, demographics, interests, behaviours, connections, anything you can think of and target them through Facebook. It will make a world of difference.
For an even better targeting tool, use the custom audience on Facebook from your own website. Basically, you put a tracking pixel on your website and then anyone who goes on Facebook after being on your website will see the ad.
Choose a good thumbnail
Just like any other video hosting platform, Facebook allows you to choose a thumbnail to be in place before someone clicks play. This is more important than it may seem. This will quite literally dictate whether people click on your video or not. Build interest or mystique, something that compels people to click play, and if you don’t think that your video contains any images like this, you can even upload a different image.
Use the metrics
Facebook is all about data and the analytics that they share with you can be very useful. They offer a retention curve which shows you where in the video that the majority of your audience stops watching. Using this will show you exactly what interests your users and what to do better next time.
Now go, go forth and prosper on Facebook. Use this great service to get your message out there!
The age old question that we hear time and time again. How long should my video be?
Our lives would be a whole lot easier if there was one answer, but there isn’t. There are a few answers, and it mainly comes down to the purpose of your video.
Let’s start off with some surprising stats to set the tone:
1. If you don’t engage your viewer within the first 10 seconds, your video will fail
2. 50% of people drop off half way through every video
Knowing these two stats, will help you on your way to making a good video, firstly, you will make the start of it interesting, secondly, you will expect the drop off.
We haven’t really answered the question at all. We know. But the above helps with all videos regardless of the intended purpose so make sure that you get it right!
Another blanket rule – let’s keep the videos to under 2.5 minutes, and even shorter if we can! For some reason, when people are on the internet, their attention span is even shorter than in real life, so keep it short and sweet when possible. There are of course exceptions to this rule, just like every rule, but for now lets just go for as short as possible.
There are a lot of different types of animated web videos, even in a very targeted product offering like that. What is the purpose of your video? Where will it be shown? How will it be shown? Who will it be shown to? All of these factors change the optimum length of time for your video.
Have you been seeing many instagram videos lately? Well they are only 15 seconds. What about snapchat? That’s only 10 seconds. Vine? Yeah, that’s 6 seconds.
So now we have a few boundaries. Longer than 6 seconds, shorter than 2.5 minutes. But obviously, this is still a very wide gap. Let’s break it down some more:
Product/company explainer: This one is based purely on the information given, once again, you want to keep your video interesting and engaging, but if you can get the the punchline quicker, thats going to help. We would say that the ideal length for this is approximately 60-90 seconds.
TV ad: 30 seconds. That one is easy.
Web ad: Make it short and punchy! What exactly are you trying to get through? Just want to make an impact, just make a damn good video, it’ll work regardless of how long it is.
Now – ignore all the rules! Make the video that best describes what you want to say. Maybe it’s 8 minutes, but if its the best 8 minutes of my life, i’ll keep watching! Just make it as long as it needs to be!
Animation, just like all things good, cops a fair bit of negative feedback. While the general consensus is ‘haters gon hate’, we thought we would take this opportunity to clear some of the air and set the misconceptions right.
Animation is the cheap way out
Okay, this is a tricky one for a few reasons. Compared to other mediums, animation is relatively cheaper – so technically animation is the cheap way out. But the connotation that comes with saying that is not true. Animation does not look cheap. Well, okay, this is another tricky one because animation can look incredibly cheap, when you hire a quick fix and they smack a few existing characters on a predesigned background it can go awfully wrong. But that’s not the type of animation we are talking about here. We are talking about unique designs that are storyboarded, specifically created and expertly animated.
It’s not serious… it’s just for kids
Animation is definitely for kids, there’s no doubting that. Cartoons, movies, kids shows and even TVC’s targeted at kids are almost all done in animation. However, that doesn’t mean that animation is only for kids. Animation has this amazing ability to portray any medium in a completely new way. Everything from the most dry corporate training video, to the most overwhelmingly bubbly kids tv show, animation can basically do it all.
Animation isn’t as good as live-action
I don’t know why people think this. It actually just boggles me. Live action is: high involvement from a lot of parties, dates extremely quickly and expensive, animation is none of these things. This belief may come from the sheer amount of live motion films and tv shows there are out there, but just because they are there, doesn’t mean they are better.
Compare these two videos, both made in 1995. This episode of nancy drew or this movie intro. I think its pretty obvious which one remains current and which one is in worse shape than my 90 year old grandfather.
It’s just a craze
“It” being animation can’t really be a craze. It’s a medium. Film isn’t going out of fashion, it has just changed styles over time. The same applies to animation. As a medium, it will constantly be changing, styles going in and out of fashion and being used in various different ways. One thing is for sure though, animation is not going anywhere. Whether the future of animation is in virtual reality or movies, whatever form it is in, it will definitely be around.
I’m glad we had this little chat, and if you find yourself hatin’ on animation again I suggest you take a long hard look at yourself and then refer back to this blog. Otherwise, if you want to learn how to ensure that you don’t make those terrible explainer videos, read this: The keys for telling a good story
A few explainer videos are excellent, some a great, and a lot are disappointing. Follow these tips and avoid being in the disappointing bunch.
Don’t be a used car salesman
No one has time for the traditional style of being shouted at by an ad anymore. People are watching your video because they want insightful information. Give them exactly that. Explain to them why your product is so good, don’t sell them. Educate them.
Don’t underestimate the voice over
The animation is key, but the voice over guides the viewer through the video. It’s the little things in this one that make the difference. The right tone, the right accent, the right speed – these little things will take your explainer video from mediocre to amazing.
Don’t overload your video with visuals
Visuals help the viewer dissect the information in a interesting way. Having colourful flashing images doesn’t help your viewer, in fact, I’m willing to say that your viewer will turn away at the sight of that. Make sure that your animations are purposeful and not overloaded. The animation isn’t the aspect that we want the viewer to remember, we need them to remember the product/service!
Add humour, don’t go too far
Humour can be a great way to engage your audience and generate personality for your brand. Don’t take this too far. Coming off as awkward and unfunny will leave you as the loser uncle at family dinners. Trying to push jokes in wherever he can
Don’t cheap out on this one
This is the video that people are going to see when they first hit your website. It is like the first impression that your company gets. Well, second. The first is your website in general, the second, the video. That’s like with people, the first impression is how you look, the second is how you speak. You don’t want to sound like an idiot. This is something that is worth the investment, don’t look like a cheapskate.
DO have a call to action
Give your audience something to do. Whether it be to make a call, visit a website or clap their hands, give your audience something to do after they watch your video. The worst thing imaginable is to create a great explainer video and leave your viewer
There are two reasons that this is important. Firstly, this is your first chance to grab the viewers’ attention. I don’t know about you, but I’m not going to click on a video called ‘New shoes I like’ but I’ll probably click on ‘The best new sneakers of 2015’.
Secondly, your title is extremely important for SEO reasons. Think about what people might search, and how you can solve their problems.
Pro-tip: for added SEO benefit, make sure you pack your video description with keywords!
What do you really want?
Do you want it to go viral? Think about this, you probably want your video to go viral, but a web video explaining how to get a bank loan is not likely to go viral. Think about what your video is, think about what you want your video to achieve and how you will achieve it. Being viral isn’t always the best for everyone.
Monday or Tuesday
This one is really simple and I’m sure that your personal behaviour would support this as well. Most of us don’t spend that much time on a computer over the weekends so a Friday might not be the best time to upload a video. Upload your video early in the week so that it has time to get some attention.
Make it count
The first few seconds of your video count far more than you could ever imagine. According to ComScore the average attention span for a web user is less than a goldfish, clocking in at just eight seconds. This means that if your first 8 seconds doesn’t capture your viewer, they are going to move on. Aim to engage the audience quickly and explain your video, this will lead to increase viewing time and an increase in sharing.
Nothing will entertain your audience more than a surprise. Whether it is a touch of humour, or a spot of amazement, make sure that your video is interesting. This will definitely lead to an increase in social shares as well as likes.
Narrow your audience
This might sound like the opposite of what you want. Increase viewers by narrowing your audience? The right audience will result in a better audience. Don’t make a video campaign that appeals to everyone because in the end it’ll appeal to no one. By targeting your audience, you will be seen by the right people and shared to the right audience.
Create a goal
Whether it be new leads, video views or click throughs, before you release any video campaign, it is important to set measurable and achievable goals. While this wont increase any shares or likes, this will lead to a far better campaign the second, third, and fourth time that you launch your video. Knowledge about what time is best to share with your viewers, which parts worked well and which parts didn’t will help in aiding future campaigns.
Stories grab us. They take us in, transport us, and educate us. This is exactly what an explainer video does, and if you can tell the story well, the interest in your video will be much greater. Here our some of our tips that will ensure that your video is also a great story.
Keep It Simple Stupid
This is key, know what you are talking about. If you can’t tell us what you’ve video is about in once sentence you have serious issues. Ensure that you know exactly what message you are trying to convey. Remember, you only have 160 words in a 60 second spot. Choose your words wisely.
Know your audience
Everyone does this is their day-to-day life. You speak to your mother differently to your boss and your boss differently to your customers. Know who you are targeting with this video and ensure that everything is directed at them.
The script is king
While it may seem that the graphics are the important part of the video, that is only a very tip of the iceberg. The script remains the most important part of video, it will direct the animation and be the backbone of the video. The visuals are there merely to help the viewer remember the information, but the information comes purely from the script. Make sure that it is tight or risk failure.
Keep the technical language to yourself
This can be a common mistake that people tend to make. You’ve been in the heart of your business for a long time, and become comfortable with specific wordings and jargon. But your customers have not. Make sure you do not exclude your viewers before they are given a chance to understand your business.
Have a clear call to action
What is the purpose of your video? I might love your video and have no idea what to do next. What is the desired effect from the viewers? Explicitly tell your viewers what they can do next. Call you, sign up to a newsletter, download an app, think about their purchasing behaviour more, it doesnt matter, but give them something to think about.
Be cool about it
You want to interest your viewer, so make it interesting. Add some humour, create an emotional connection. Don’t push it too far, don’t try too hard, we know that we are asking for a lot, but pretend you’re talking to a friend and make it engaging and natural.
Now I know what you’re thinking, besides the obvious, ‘well this is sort of interesting’, why do I care about what the BBC is doing?
The reason is because the skills that they are employing to generate interest and engagement around their videos can be used for your business. They even made a helpful instructional video:
There are three main takeaways from this video:
Create a completely integrated approach between script and animation
Have a big idea!
Be selective and clear with the subject, but not too simplistic
These messages are incredibly important and are keys to the success of any explainer video.
Create an integrated approach
This is most likely a general rule for all content that the BBC creates and should be a rule for everyone. It’s simply, if the animation doesn’t help to explain the content, then the animation is only detracting from the content, not adding to it. The core purpose of the animation is to help articulate the idea in an engaging way. But if it is not doing this, you’re doing it all wrong.
Have a big idea
The BBC are lucky, they have lots of big ideas already. They just have to look at history and there are plenty of stories to use, but the idea is key. Without one overriding idea for the entire video, viewers will become confused. Aim to generate one overriding idea that follows through the video the whole time.
“Explainer video needs to get its point across very efficiently. It’s impossible to cover all the ground in a particular area, so you need to focus on a story ‘hook’ that is fundamental, understandable and repeatable.”
Don’t dumb it down
This is key, and this is something that could easily go wrong. If you create a dumbed down version of your idea you are going to bore your customers. However, go the other way and your complicated video will alienate your target market. You have to get this one perfect, smack bang in the middle, simply and concise, not dumb, and not too intelligent.
Now the BBC, a very respected company that produce program length TV content, are creating explainer videos? I think it has become very clear to all, including the BBC, where the value lies and how important explainer videos can be to communicate specific messages and ideas to audiences.
Want to create your own explainer video? Of course you do. But I mean, do you want to do it now? Contact us or check out some of our work!
While it may be surprising to some of you, but email marketing still works. As telemarketing phone calls have gone out of fashion, some thought the same was happening to eDMs (electronic direct mail) however this is not the case. Well… not yet at least! Email marketing can be extremely beneficial to your business, those who make purchases as a result of email campaigns spend on average 138% more than those who don’t!
Here are some tips and tricks that can help you get the mostout of you eDM campaigns.
Segment your list!
This might be something that could get overlooked because “it’s not so important” but trust me, it is.
Creating lists within your customer database is integral to your campaign’s success. It gives you the ability to incentivise new customers and engage with repeat customers in order to generate the most value from each segment.
Remember! A repeat customer is worth 3 times as much as a first time customer. So send them what they’re looking for! Not what a new customer needs to know.
This is something that must be done consistently over time to ensure that the correct customers are in the correct groups.
Subject line isn’t everything
Don’t get me wrong, the subject line is very important. It’s just… well, it’s not the MOST important.
Senders name is actually the most important factor when consumers are deciding to open an email or not. Now this is a tricky situation, if you put your company name, your customers might not open, if you put something else, it can be potentially misleading to consumers.
This one has to be implemented on a case by case scenario and what is right for your company. But take a minute to think about ‘who’ the email is coming from and what that makes the receiver think.
Images aren’t everything
Yes, okay, I know that they look pretty. I agree, put them in, just don’t make them sit there all alone with no text.
60% of email clients block images by default so there is a very large chance that your customer isn’t seeing the email like you are. This is why it is so important to put text with the email – at least that way, if they do have images turned off it’ll give them a reason to download the images.
Pro-tip: Add alt-text to your images, this way, if they do have images blocked, the alt-text will display where the image was meant to. This will increase response rate by an average of 14%.
Morning mail is where it is at
Well, actually, it isn’t. Mailchimp uncovered that recipients are more likely to open their email after 12pm. Think about it, first thing in the morning people are busy. Now consider who your target audience is. For B2C, maybe an evening email is the best time to catch your customer while for B2B maybe a mid-afternoon email gets them when they are the most free.
So you’ve taken the first step and quit your office job. You’re ready to take the world head on, but where are you going to do it from?
There are three main options: The share office, the cafe or the living room. They all have their pro’s and con’s and we are here to help you decide.
The share office:
The dream: an open plan, bustling office with a fully stocked bar fridge and table tennis table with creative entrepreneurs all around to bounce ideas off. In theory this sounds great. The problem is that the theory isn’t correct. The reality: a smelly old warehouse with a dying pot plant in the corner and the only free desk is next to a middle aged sales guy yelling on his phone all day.
If you are lucky enough to get one of those magical share offices chances are you’re paying a hefty sum to be there.
These offices can be great though, they give you flexible working hours, they give you access to amenities such as printers and internet and most likely there is a good café very close by. I think the best part about share offices is that you actually get to talk to someone every so often. It can also be very motivating working around other people – you know, you have to impress them!
Working from home:
Well doesn’t this seem like the ultimate entrepreneur, “Yeah, I work from home”. I’m pretty sure when you say work you mean watch TV and when you say home you mean bed, so yeah, I also work from home! If you are one of the rare few who actually can be productive from home then this might be a good option for you. Firstly, you don’t necessarily have to get dressed. This is a big plus. Secondly its free, well it’s not technically free, but you’re already paying for it so you may as well get some extra use out of it. There is one other large hurdle that you would have to get over to be able to successfully work from home, and that is not getting lost in the kitchen.
Working from a cafe:
Now this is the more social option. Sitting in a bustling café (with free Wi-Fi obviously) with a coffee in one hand and a croissant in the other. The issue with this option is obvious, firstly you have to be able to concentrate regardless of the kitchen staff screaming, the babies crying and the annoying customers complaining. The second problem is that you may find yourself spending a lot more money than expected on coffees and snacks. Delicious, but not ideal.
Bonus Location (working from the library):
While this might be a quiet location with a free desk, unless you really need somewhere that’s dead silent I would advise from staying away from these places. The only thing they do for me is remind me of my schooling days and foster a clear lack of creativity.
To be honest, the best option is none of these, the best option is all of these. Being able to spend your time moving from a café, to the office, back to the café and then a day or two at home is the ideal. This keeps the creativity and excitement flowing, it gives the best of all scenarios. You get your croissant at the cafe, you meet interesting people at the share office and you don’t have to wear pants at home. But please, don’t go to the library.
Lengthy, long-winded sales copy is a thing of the past.
Let’s face it – your customers don’t really read much anymore, and if they do actually read something, their material of choice isn’t likely to be wordy advertisements and flowery sales pitches.
Instead of reading a book, newspaper or magazine, today’s consumers spend a lot of time online, where they skim, browse and scan, looking to be distracted, entertained and enlightened – and that’s why online video is the future of content marketing.
Content Marketing – Past, Present & Future
Up until now, the bread-and-butter of most digital content marketing strategies has been blog posts, newsletters, e-books and social media updates. The goal of content marketing has been to engage customers and prospects by delivering valuable information that promotes your brand, solidifies your corporate identity and positions your company as a ‘subject matter expert’ (SME).
Although some marketers tout content marketing as a 21st century invention, the fact is that the history of promoting information instead of products goes way, way back. In 1895, The John Deere Company launched own magazine called “The Furrow” – a resource-filled publication targeted directly at farmers that contained articles and tips on all things related to agriculture.
While John Deere certainly didn’t allow other tractor manufacturers to place ads in The Furrow, they also didn’t use the magazine to actively promote their own products – they used it to build their brand, solidifying their position as ‘the’ expert when it comes to agricultural machinery, launching what is widely accepted as the world’s first content marketing campaign.
Even more interesting is the emerging role of web video in marketing – users spend an average of 88% more time on websites that have animation or web videos, and that’s a big deal given that the average web user spends about fifteen seconds on each page they visit.
And that’s where professionally produced, targeted explainer videos, animation and web videos really shine – they break down the barriers faced by traditional adverts, and build trust amongst your target audience.
It’s simple, really – Australians love their Internet, and they really, really love their Internet-connected mobile devices. According to the latest statistics from the Australian Mobile Phone Lifestyle Index, 89% of respondents own a smartphone and given the choice, 61% would keep their phone and ditch their television. Even more interesting is where Australians are using their mobile Internet devices – 30% claim they always take their phones to bed with them, making smartphones their digital sidekicks.
So, how does smartphone use relate to video content marketing?
Because contrary to the name ‘smartphone’, these mobile devices are most often used to watch web videos, animation and explainer videos (the ‘phone’ part is often a rarely-used feature).
Better yet, web videos allow marketers to track views, conversion rates and geographical user data, providing immediate feedback on the effectiveness of an explainer video or animation clip. So whether a user watches a web video on their smartphone at 3 a.m., their tablet during their morning commute or on their Internet-enabled TV, marketers can easily assess the reach of any video campaign, providing real-time feedback to clients.
As attention spans of online users continue to shrink, web videos are posed to become the leading content marketing tool among companies who want to achieve exceptional ROI on their marketing budget.
Looking to boost your business? Want to increase sales and conversions? Contact us to learn more about how a professional explainer video can deliver real results for your enterprise.
Despite having to deal with challenging Christmas deadlines, the team at Lumeo proved to be an absolute pleasure to work with. They were attentive listeners; consistently on time with the project plan; open and transparent with cost and delivered a wonderful, creative product that has been warmly received within our organisation.
We would recommend the team at Lumeo as a partner for professional and prompt corporate video production. Not only did they take on a complex brief, they were able to deliver a promotional video in a very short period of time. They were responsive and their ability to take on feedback and revisions helped us get the amazing outcome we were after – a quality video that brings our solution to life and makes it shine!
It’s time to stop thinking of landing pages as just a place for long (and dull) sales copy and signup forms. 2015 promises to see much more of what emerged in 2014 – companies opting for a video option to take up the majority of landing pages. Emails, product descriptions, and social media pages – all of these platforms are well known as working great when it comes to the medium of video. So, why not take advantage of the medium when it comes to landing pages as well?
will video work for your landing page?
Before you decide to include a web video production into your landing page – you must ask yourself whether it will be beneficial to your brand and its products and services. How can you be sure that a landing page is a good option? Check out the pages of your competitors. Visit their sites, take a look around, and check out their landing and feature pages.
It is interesting to consider that if your competitors are making the most of this medium whilst you are not, you are, in theory, handing traffic over to competitor sites.
The increases in placement of videos on peoples landing pages mean an increase in trust with potential customers, whilst simultaneously giving site visitors who don’t like to read a great platform to consumer your content.
the various landing page video options
We’ve outlined 4 of the major video options that we saw in 2014 (and expect to see much more of in 2015) in terms of placement of web video productions on landing pages.
Here, the landing page contains both video and non-video content. Generally the video is displayed in one fraction of the page. There is also some textual information and a CTA (call-to-action).
A small video is advantageous in that it ensures the video doesn’t dominate the page and that other points about the product or service can be made through text/infographics/etc. This approach may mean that visitors spend more time on the page taking in and addressing each medium prior to handing over any information.
On the other hand, as we have already proven, online video production significantly increases conversion rates, therefore, placement of a small video begs the question – why not hook visitors with the feature “front and centre”?
In this instance, the video to be played is fairly big, but somehow still subtle. Generally, the headline is the only non-video content on the page and then there is just the video and a CTA. Take a look at this example by Shopify. The play button indicates there is a video to be clicked on, however, its placement is subtle and site visitors don’t have to watch the clip if they don’t wish. This design is seen as subtle, sophisticated, and tasteful. It is employed on certain product or services sites because it doesn’t force the visitor to watch the video. In the Shopify example, the sign-up form (or, CTA) is waiting once the video has finished.
This traditional page setting embeds the video player in larger form, where it stands out against other page elements. Generally, we see this type of landing page with no other content present except for the headline and the CTA (generally below the video). Sometimes this approach can mean the page is a little disjointed thanks to 3 separate entities showing on the page – headline, video, and CTA button. This approach assumes that the viewer’s eyes will continue to track downward once they have finished watching the film.
4. front & center
When the video sits ‘front and center’, it is all the viewer sees upon accessing the landing page. In fact, visitors are unable even to access the CTA without playing the video. This design comes out slick and professional, and the lack of copy and forms for the viewer to fill in can be refreshing. However, with this approach, it is crucial the video delivers, is understandable, and that viewers enjoy it because the lack of context on the page could mean that if the video does not deliver, viewers will most likely move on immediately.
video landing pages – points to keep in mind
Keep in mind video landing page best practice when installing a video onto your website.
1. visitor attention span
As has been discussed before, it is important to aim for a video with the shortest length possible that still gets across the main message you are trying to share. Video length should certainly be kept under 3-minutes, generally anything between 30 seconds – 90 seconds is the optimal.
2. play important message first
The most important message you are trying to get across is the one that should be shown first. Elements such as features, benefits, and results should be displayed as early as possible to attempt to capture the attention of your audience.
3. cta accessibility
Whilst the size and display of your video is clearly very important, do not lose the importance of a CTA. Ensure your CTA is accessible either throughout the length of the video, or immediately after it finishes. In order to optimise conversion there is a spot that your video should be placed, take care to thoroughly research and understand where this could be for maximum conversions. Enhancing your landing page is made easier with various clip and web video production techniques and strategies.
Convert visitors into leads, and leads into customers quicker and easier by withdrawing dull sales copy and inserting thought-provoking and accessible video clips. Ready to get started with a video-landing page? Discuss your ideas and thoughts with the team at Lumeo today.
You’ve started the year off with a bang – you’ve gone through the effort of hiring a video marketing company to create a high quality animated video for your business. The clip is exactly what you asked for – concise, understandable, engaging, and informative.
What next? The advantage of video is its shareability, a bonus that is not so compatible with purely text content. It is crucial you take advantage of your expertly made video by sharing it through various platforms on the web. Ask yourself – which video-hosting site should you use?
For the majority of brands – the answer to this question is split between Vimeo & YouTube. Each of these hosting sites has a distinct, recognisable, and unique presence, and there are pros and cons to both of these platforms. You’ll want to recognise both the positive and negative aspects of each of these sites prior to making a decision about where to host your animated video.
youtube – the original and most popular animated video sharing site
The world’s most popular video sharing platform has over 1 billion unique visitors each month. Have a read of their Statistics page for some seriously impressive stats.
Also, Google owns YouTube. In the context of SEO, where Google values highly its own products, it would be unwise not to ensure your businesses video is not easily accessible or easily found by potential viewers (and sharers).
Just like search engines, there is the opportunity for paid advertising solutions. However, if you don’t want to pay any money, that’s ok too – as creating a channel and uploading your clips is completely free.
On the other hand, there are some aspects of Google that aren’t so wonderful. With the sheer amount of footage uploaded onto Google every minute (100 hours per minute globally), it is safe to assume that it is not going to be all impeccable quality.
As we’ve said previously, there is a huge amount of content being uploaded onto Google every minute, this means, without proper optimising, it is easy for your video to get lost amongst the rest. To guard against this occurring, it is crucial you correctly optimise your video in the form of video tags, keywords, descriptions, and correct transcribing.
Take a look at our YouTube channel by clicking here.
vimeo – synonymous with high quality, creative videos
Vimeo, founded in 2004, has a very user-friendly look and feel. This platform generally favours higher quality clips. Probably the biggest advantage of hosting your clip on Vimeo is that it doesn’t run any advertisements that you upload. As a result of this, there is a much higher chance of a user watching the entire clip you upload, rather than skipping it to avoid watching ads and pop-ups, banners, etc.
As a result of running a website without any advertisements, Vimeo must collect revenue another way. They do this through paid subscriptions from their users who want to upload a clip. However, at only $17/month for businesses this is a very small price to pay for what is included, namely:
20gbs of video storage
No video time limits
Ability to view advanced statistics
Unlimited HD plays
No advertisements on your videos
People commenting on your videos and giving constructive criticism/feedback
A niche site with serious video creators and watchers that form a sort of community to engage with
Conversely, there are some areas where it looks like videos hosted on Vimeo will not work as favourably as compared to those hosted on their rival platform – YouTube.
1. google search results:
Whilst it has not yet been clarified, it has been speculated that Google will begin to remove videos from its results pages unless they are hosted with YouTube.
2. less traffic:
Whilst regular Vimeo users continue to rise, reports have found that there are just over 100 million regular users. Comparative to YouTube, this is a very small amount and fewer eyeballs potentially mean fewer shares and as a result fewer site traffic and potential sales.
Pop on over to our Lumeo channel on Vimeo – http://vimeo.com/lumeoinc to see why uploading and sharing via this platform could be a huge benefit to your business.
Some lesser-known sharing sites are looked at below; consider these sites as supplements to placing your video on YouTube or Vimeo.
Only in the last few weeks has Twitter become the latest social site to launch its very own video platform, allowing its certified users to upload and share videos under 10 minutes. Previously, Twitter video uploads were compatible with Vine, which is discussed below.
This platform allows users to upload and share videos under 6-seconds. The videos are short and therefore looped. This means that once the video has played once, it will immediately begin again, playing over and over until the user stops the video.
Instagram are appealing even more so to their young crowd by allowing users to take, upload, and share a clip. The videos are kept under 15-seconds, this short time frame is an appeal to the short attention span of younger users.
so, which to choose?
As for deciding on a platform that will effectively benefit your business, it is difficult to know exactly which site to go with. Consider the goals of the business, simultaneously with its budget. This article has attempted to give a clearer understanding of the differences, similarities, positives, and negatives, of each of the sites. In the end, it is about what will work best for your business rather than a certain answer on which platform to choose. Weigh up each platform and remember that no matter what you decide, your business is sure to benefit either way thanks to the huge advantages that come with incorporating video into your marketing strategy.
Before reading this article, check out the post we did in regards to trends in terms of online video for 2014 – http://lumeo.com.au/top-5-corporate-video-trends-2014/.
There was a 17% increase in digital marketing from 2013 – 2014. People have been moving away from traditional marketing platforms for many years now and now that 2015 is well and truly upon us and it is time to consider the emerging trends in animated video so that you can better target your online video efforts. Check out our top 5 predicted trends for video in 2015.
1. facebook challenging youtube
You may have noticed a few more animated video features being added to the videos showing up on your Facebook feed. 2014 saw Facebook try to stand up and challenge the video giant YouTube by adding features such as a viewer count, and metrics showing how far viewers watch into clips. Thanks to the soaring numbers of video ad spend; it is unlikely YouTube will give up their position as number one video platform easily, except 2015 to be a battle of the video viewing platforms.
Read more about the various video platforms on our blog post, here.
2. animated video landing pages
A video landing page is similar to any type of landing page. It sets the tone for you as a company and directs your viewers to what they need to pay attention to first. A video on something other than a landing page is all very well, however, on a landing page, a video automatically says “this is the most important information you need to know about” and in turn, has the power to increase conversions.
A landing page is completely customisable, so, depending on the requirements of the video (perhaps it is for a new product or service your company is offering), the landing page can reflect why the customer has been motivated to click onto your video. Remember, as for every landing page, a strong call-to-action that is clear and concise is crucial.
3. better metrics provided to marketers
Finding better ways to measure click-throughs, time spent on video playbacks, and the impact of the campaign is one of the key motivators for marketers. There is constantly new emerging software with the key benefit being to provide more and more detailed information to marketers, who want to know what works, how, and why, when it comes to animated videos.
4. videos made viral through emotion
Think about the videos that you have watched and enjoyed, about the videos that have notched up millions and millions of views on there viewing platform and have thus achieved “viral” status. How have these videos received such a huge amount of attention?
It is most likely that these videos had some sort of emotional or nostalgic element that connects with the viewpoints of millions of people around the world. When videos connect with the viewer on an emotional level, they have the potential to get shared over and over again. The strength of the connection to the viewer is crucial and the more social resonance a video has, the more shares it will receive.
Since its inception, Facebook has constantly strived towards incorporating the latest trends so that they can be at the top of the minds of individuals for personal usage and companies for business usage alike. As it continues to remain at the top of the leader board as the biggest social network, one cannot ignore the impact it can have on marketing a business.
Today, most business are going ahead and making web videos as a part of their marketing strategy. However, they are often stuck when it comes to deciding on using a specific platform to reach out to their audiences. YouTube has always been the most prominent video-sharing platform (take a look at our post about the popular platform here), but more recently Facebook has gained momentum and is all set to surge ahead. If you are considering using Facebook as a potential platform for your video, the points discussed below may help solve any confusion that you may have.
video sharing goes mobile:
Facebook as a marketing tool has proved its capability to enhance traffic for businesses through the content they share with their users. This has worked exceptionally well when it comes to mobile devices, such as smart phones. The company has recorded an average of about 1 billion video views a day according to Nicolas Franchet, the head of Facebook’s global marketing team. It is estimated that two-thirds of these views were recorded on mobile devices. At the same time, the social media platform has witnessed a significant increase in the number of people posting videos on the site. In 2014, Facebook saw an increase of 75% in video posts globally. These figures bring good news to video production companies as web videos have become important to Facebook in more ways than one.
1. better engagement:
The key idea behind web videos for a business is to actively engage its audience. Facebook has always delivered well when it comes to allowing brands to engage with their audience through likes, shares, clicks and comments. When it comes to making an impact with your web video, the sharing aspect of audience engagement is probably the important one. Uploading your video on Facebook not only allows you to reach your ideal target audience, there is a good possibility you will be able to reach the wider population.
2. simplified searching:
An important aspect of using Facebook as a video sharing platform, is their detailed knowledge about their users. Facebook has the ability to reorganise the content their users access based on the information they share with the site. The social media giant has its sight on customising the web videos their users view by streamlining their interests and making their search for additional content easily available. The newsfeed feature offered by Facebook allows their users to effortlessly discover a web video that has actually been custom sent to their specific newsfeed based on previous clicks and Internet activity. They have honed their skill to capture their users interest and prolong the engagement with constant content and communication through the feed.
Facebook works to personalise every service they have to offer. According to Franchet, Facebook has found ways to be conducive to commerce. Their efforts at customising the web video content according to the users is helping businesses refine their audience making it a lot easier to generate eventual sales. This system is allowing businesses to see their audiences in a new light. Knowing what the audiences want and being able to deliver it as per their preference could be a major boost for video producers.
rise of the native video player
Facebook has every intention of taking over YouTube. With the launch of their own video sharing platform, the company has joined it competitors in the race to launch their independent video player. This move has made production houses making web videos sit back and seriously consider posting their content on Facebook, as well as YouTube and/or Vimeo. Today, instead of uploading the video on YouTube and publishing it onto Facebook, one can directly share with users. The launch on Facebook’s own video player comes with its own share of benefits:
1. short-form video:
The popularity of using short-form video is going to be around for a while. The total duration of such a web video is about 15 seconds, if not less. By using the native player on Facebook, your audience will be able to see the actual video as opposed to a link. Since Facebook’s capability to reach a larger audience with precision is well-known; using their player will definitely help in developing content with specific analytics and including the customised element.
2. better analytics:
With the launch of their native video player, the analytics offered by Facebook is more than likely to tip in its favour. This holds true as several brands have reported a significant rise in the video viewership since they began using the native player. Hence, not only would you be able to see more people view the video content you upload, you will also be able to get a detailed breakdown of your audience and how could continue to improve your audience reach.
3. emotional story telling:
It is a known fact that people share content that appeals to them emotionally. Videos that are funny or emotive are often the ones that go viral. The popularity of emotive web video causes businesses to highlight their emotional selling points in their film production, making for a more interesting and engaging clip. The knack of Facebook to understand exactly what appeals to their users emotionally allows businesses to incorporate this into their videos. This takes personalised web videos to a completely new level. Are you a business looking for new ways to connect to your audience? Considering Facebook as a video sharing platform? If you need more information about web videos, get in touch with the team at Lumeo.
Videos, have become an integral part of the marketing strategy for a lot of businesses. The time when landing pages were of key importance is long gone. Today, the audience is more impatient. The average span for attention was about 8 seconds in 2013, and is only going down from here. With such a short span for attention, having a long paragraph trying to explain the vision of the business will be futile. In such a situation, explainer videos come to the rescue. The videos have a length of about 1 – 3 minutes and are much better at explaining what your business is all about. If you are still a bit sceptical about using an explainer video, this article will help you understand the advantages of using one.
how does having a video help the business?
The success of a business largely depends on well their audience understands their vision. To achieve this it is crucial to be able to inform what your business is all about in the simplest way possible. Explainer videos accomplish this task with ease. If the video is fun, engaging and enticing to the audience, the few minutes of the video length works out much better. Having an explainer video can have the following results for a business:
1. improve seo:
One of the key goals of an online marketing strategy is to improve SEO. Achieving SEO results can be a challenging task. Today, every business wants to outrank the other when it comes to search results. A strong video strategy can help overcome some of the challenges.
Embedding a video on the homepage can help business make a good impression on their audience
Having a video adds to the time a person spends on the site
The likelihood of improved SEO increases with the videos on the site
2. improve conversion rates:
In today’s, fast paced environment, just having a website is insufficient. It is vital to convert the visitors on the site into sales. It is well known that people are more inclined to purchase a product which had a video associated with it. People find it easier to retain the information they receive through the videos. Having an interesting, fun and engaging video is more likely to result into a sale.
3. easy to share:
Every online marketing strategy is incomplete without the inclusion of social media. Platforms like Facebook, YouTube, and Twitter are popular places for audiences to share content that they find enticing. If you are a small start-up, an explainer video will help you reach out to your audience. Once they like your idea, associate with your brand; they will be more than willing to share with your peers increasing your audience.
which type of video do you use?
Every business is different and has their own set of requirements; just like videos. It is not possible to use the same video format for different businesses. Furthermore, the audiences quickly get tired of seeing videos which are identical. Hence, it is important to not only choose the right type of video as per your business requirement but having a creative video is also important. Some of the different types of explainer videos are listed below:
Whiteboard videos are the best way to explain a complex idea in a very simple form. Like the name suggests, using diagrams drawn against a white background with a voiceover are used. It is one of the popular ways to get the attention of the customer are spread a word about your business. Such videos can be used either as a part of content marketing or an advertisement. Irrespective what the video is to be used for it is definitely a cost effective way to go.
Depending on your budget, you can make a character video as a part of your strategy. Ranging from stick figure to animation representing your target audience; you can develop an entertaining video to narrate the story of your business. A lot of businesses find using character videos is an effective way to capture the attention of the audience. Animated characters are popular with every age group and is always going to leave an impression in the mind of the audience.
3. motion graphic
Sometimes, it is difficult to bring to life the vision of a business using diagrams or characters. In such cases, using motion graphic is your best bet. By using a wide range of graphic you can simplify your vision which connects with the audience. Since most people in your audience are likely to be either visual, or auditory or both in the way they process information; these videos can help you reach all of them at once. Through the use of illustrations, animated graphic, sound effects and voiceover, it can make complex ideas appear simple, visual and fun.
4. live action
With the popularity of videos; using a story to share feature of a product is gaining momentum. Most businesses are shifting their focusing of capturing the influence from the unique selling point of their products to its emotional selling point. Popular brands are using live action videos which feature people to narrate an emotionally appealing story about their brand. Using a series of such videos at regular intervals for the duration of a campaign is very common. Such videos tend to have a common theme which represents the brand and highlights the features of their products and services.
No matter what your needs, there is a video for your business. If you would like more information about how having a video can help your business, get in touch with the team at Lumeo.
Here at Lumeo, we are constantly approached by CEO’s that expect our videos to be used as pitches to investors or as online web videos to boost website performance and online sales. However, it is important not to overlook the advantages of a video for your internal communication processes. Creating a video for your employees is a fun and unique way to spread information efficiently and effectively without the need for long and tedious meetings, impersonal group emails, and confused co-workers.
the advantages of internal video communication
ideal for experimentation:
Incorporating things such as upbeat background music, fun images, and interesting graphics as well as choosing varying ranges of video lengths in your internal videos can be a great way to experiment with what works and what doesn’t in terms of your external corporate videos.
Granted, the mindset of your internal audience may not exactly replicate the wide and various profiles of your external audience, but experimenting with a forgiving crowd that will be more than willing to discuss both the good and bad aspects of your videos will certainly be advantageous in the long run in terms of catering to your wider audience.
In terms of getting information out to your employees, more often than not, several emails are exchanged back and forth before information is completely understood. Whilst it may seem overboard, sending or showing a video to your employees once per week can be a great platform. A Monday morning video with a quick rundown of all that has happened the previous week, as well as what is in store for this week, miscellaneous information such as birthdays, company events, and new team members can be also be mentioned in your “weekly wrap” video.
On of the advantages of communicating through internal video is that one can include “how-to” or explainer videos with certain software. For example, say your company is in the process of installing a new management system and your employees are unsure of how to use it. An internal video that is sent out (via MailChimp for example) to your employees, explaining how to use the system can be very beneficial and easy to understand with the use of screen grabs and voiceovers. This efficiency in communication is sure to save time over a period, as well as being a far more interesting communication tool that several mundane emails.
document company culture and history:
The possibilities are endless when it comes to your internal video creation. Capturing company events and milestones on film and then either sending to your employees or uploading to your company website is one way to disseminate your company from the several others out there within your industry. Similarly, as your company evolves it will be interesting to see how your videos change and develop. They will give your company a sense of culture and history that will be fun and informative to reflect on.
Approach the team at Lumeo today if you wish your company to benefit from incorporating an internal video into your overall strategy.
In 2015, a majority of the businesses are doing their best to jump in on the trend of video marketing. The growing popularity of platforms like Vine, and more recently Instagram video has taken the field of video marketing by storm. While to the naked eyes of an amateur both the platforms may be the same, they have certain differences that make them distinctive in the way they are used. If web video productions are one of the elements of your marketing plan; it is important to know which platform is suitable for your needs. This article will give a brief idea about how Instagram videos are becoming more favourable options for businesses.
vine vs instagram: the key differences
When it comes to deciding between Vine and Instagram, several companies who specialise in web video production find it to be a challenging process. While Vine encourages creativity; Instagram encourages branded content. However, the two platforms differ significantly on the three key points mentioned below:
Vine allows users to upload videos with a length of 6-6.5 seconds while Instagram allows users to upload videos of 15 seconds. From the perspective of marketing, one can argue that 6 seconds is not sufficient time to narrate the story of the brand. This feature makes it possible to create more branded content.
Both the apps are available across devices supported by different platforms. Apart from the in-app recording feature, both the platforms have a different set of functions.
The camera on Vine records only when the screen is touched. It also allows users to edit their videos and at the same timeoffers the stop motion effect. Some of the other features of Vine include the grid and ghost image tools. They also allow users to loop the video, which gives it a GIF feel.
Apart from allowing users to take pictures and shoot videos, Instagram provides several other features. It allows users to geotag their pictures and share them through a photo map. For their video features, Instagram provides 13 different filters to add to the video. Similarly, it provides several more options to share the content through. Users are able share their Instagram videos on Facebook, Twitter, Tumblr, Flickr. This works in favour of businesses, as they are able to share their content on several different platforms, catering to several different markets.
Every social media platform allows business owners to reach a specific demographic. When it comes to choosing between Vine and Instagram, the audience reach parameter is very important. Although Vine succeeded in acquiring several users soon after its launch in 2012; today they have about 40 million users. On the other hand Instagram has about 130 million users and continues to grow each year. Based on these figures, there can be no argument that Instagram is capable of providing a wider reach as compared to Vine.
ways to use instagram video to promote a business:
There are several ways a business can include Instagram videos as a part of their marketing strategy. It is very important for every business to know the different ways in which they can utilise the platform. Some of these are:
1) use of hashtags for branding
Hashtags play a significant role in the success of Instagram. Several brands can be seen using hashtags in their 15 second long videos. The use of hashtags in web video productions allows brands to extend an invitation to their fans and followers to take an action of some kind. Most companies use hashtags by promoting a cause, a contest, or just the brand name.
2) make use of real time to make the brand appear more real
Most businesses want to appear to be more human in the way they are perceived by the audience. By using a real time element in web video production, it is possible to connect with the audience at a personal and intimate level. By using Instagram video to present the culture and style of the company in 15 seconds the audience absorbs the information far more readily.
3) create a portfolio
Small businesses can use Instagram video efficiently to highlight their skills, products, and services in several ways. By creating several short videos of the work they do, businesses can create a visual online portfolio. Similarly, these short videos can also be used to give a small demo of the product, or to answer questions associated with the business or its services. The list of what you can produce in video format is enormous and offers plenty of variety for content creation. Some of these videos can also play a key role in adding value to your social media community and fostering engagement.
While there are several ways one can make use of Instagram video to promote their business; it largely depends on what they wish to gain from it. If you would like to know more about producing web videos, get in touch with our team here.
Google owned video streaming platform and one of the most popular sites to waste time on the Internet, YouTube, is continually improving the experience of its users by adding and updating tools. Read on to find out more about YouTube’s latest tools and offerings that are sure to make the most out of your businesses animated video productions and hopefully the sales of your business too.
Back in February, YouTube announced plans to release an app specific to children. With many stories emerging of children easily being able to access inappropriate content across the web, the idea of YouTube releasing a child-only app with content appropriate for younger eyes and ears was met with a sigh of relief from worried parents around the world.
YouTube Kids is available for free on both smartphones and tablets, it will provide children with a plethora of safe animated video productions and film clips, it is downloadable from Google’s online video service.
Below is what is included in the new app:
Parental controls such as a timer set by parents to limit screen-time
Safe videos for children
360-degree video views
Google owned YouTube is now offering support for 360-degree videos, adding another dimension to the site particularly for those with virtual reality headsets such as Google Cardboard.
Furthermore, this function is available on Google’s browser – Chrome. Use the function by dragging the mouse to change the point of view around. This tool will be extremely useful for a 360-degree of Google Maps.
subscription service for ad-free clips
At the time of writing, this service is still a rumour, at the moment nothing is certain, however we would love to think this rumour could be made into a certain prospect.
A paid subscription option for YouTube’s high quality, original content would be similar to services offered by Vimeo and other quality video streaming sites. Ad-free streaming would certainly appeal to a large group of people who regularly use the service on a day-to-day basis and are sick of seeing ads appear at intervals during their animated video productions.
If you would like to discuss getting high quality animated video productions for your business, discuss with the team at Lumeo, contact them here.
Video marketing has grown tremendously over the past few years. Many businesses are using videos as an essential part of their marketing strategies. The growing demand for video has seen an increase in the number of companies offering short and long form videos for various social media platforms. In this article, we will take a look at three new players in the game and discuss how they could have a major influence on the function of a video marketing company.
1. snapchat advertising
Recently, Snapchat announced the launch of their new service – Discovery. This new service will provide a new manner to bring the ads in front of the many users of the popular app. Snapchat is a popular photo messaging application. Through the application, users are able to take photos, record videos, add text, and then share with selected contacts. The app has a set time limit of 1-10 seconds, which is how long the users can view the content. The main reason behind the popularity of Snapchat is that after the time limit, the images or video will be hidden from the receiver’s device and (apparently) permanently deleted from the servers.
With this in mind, several businesses and video marketing agencies have been trying to find a way to share content with their users. While the shorter time limit was a drawback on the regular application, Snapchat Discovery is designed to meet all the business needs. Through Discovery, video marketing companies are able to create short content and share with the selected recipients. This new service has the following key features:
The content will appear in the Recent Updates of the users as a message separately and will not feature in their private messages
It will be entirely up to the user if they want to view the content or not
The content will disappear either soon after it has been viewed or within 24 hours of appearing
This service appears to make an attempt bring the content the users would like to view through the use of a modern and popular app.
2. meerkat on twitter
Another new tool that is garnering the interests of businesses and video marketing agencies is Meerkat. Essentially, this new service allows you to live stream video from your phone, directly to your Twitter followers. As soon as your link has been uploaded, followers can view, comment, and interact with your videos. Once your video is streaming, you can watch users trickle into your feed, and whatever reactions and comments they have to your video will be channelled directly into your stream. Currently, to use the application, there are two key things you will need – an iPhone and a Twitter account (they are yet to release the app onto Android devices). Once you have downloaded the app from the iStore, connect Meerkat to your Twitter account and you are good to go. With the application you’ve got two options – stream live, or schedule a broadcast. You also acquire followers, similar to a Twitter account.
At the outset, Meerkat may seem similar to other live stream video services like Ustream, Livestream or Youtube. However, upon closer inspection one can note that Meerkat is a tool that is a lot simpler to use, easier to figure out, and better suited to amateurs.
Meerkat is relatively new to the world of social media and can serve different purposes based on how businesses plan to use it. While some can manage to create fabulous live streaming content to their audience; some of the content could be downright boring, and only interesting to the streamer. At the end of the day, only time will tell how beneficial Meerkat will be for businesses and if the world of video marketing will witness a new trend of live streaming.
3. twitter buys (yet to be launched) periscope
With every passing day, companies are seeking options to share quality content with their audiences. Most social media platforms have witnessed the benefits of video and launched their own native video players. To keep up with the competition, Twitter bought Vine in late 2014, which is a six second video service. And now, Twitter has reportedly purchased Periscope – a live video streaming app. Periscope works in tandem with the way Twitter operates. The micro-blogging site has established itself as the first place where news breaks. By adding a live video streaming service, the platform is giving another dimension to the way Twitter can be utilised by users, businesses, and video marketing companies alike.
Even though the app Periscope is still in its beta testing phase, its launch is one of the most eagerly awaited by such a large audience. From a business perspective, using live streaming will allow users to see how their favourite brands or companies operate in real time. Whether it is the launch of a new product or a special event, brands will now be able to share every aspect of their business with their audience.
Whilst live streaming is a comparatively new trend in the field of video marketing, it brings with it a new opportunities for businesses to present themselves in innovative and creative ways. No matter how businesses make use of these three new services, there is definitely a new and exciting phase on the horizon for you and your video marketing company. For more information about the different ways you can produce videos for your business, get in touch with us at Lumeo.
Generally speaking, corporate video is video commissioned for use by companies, organisations, or corporations to share facts, information, features, or benefits of the business. However, there are a few key pointers that we believe separate the good from the great in the corporate video world. Our top 3 suggestions are looked at in more detail below. Leave a comment and tell us what you think of our suggestions, or what makes a video stand out for you.
1. tell a story:
If you want your viewer to remain enthused, you must connect with them on a deeper level than just facts and figures of your organisation, you must tell a story and relate to them at an emotional level.
2. share beliefs, not just benefits:
Sharing with your audience not only what you do for your customers, but more importantly, how and why you do you do it, will be far more effective than just sharing information on the facts and features of your organisation. Not many brands do this better than Dove. You only have to look at the Dove YouTube channel and you will see a number of ads that connect with the audience on deep emotional levels.
Video is growing in popularity at the fastest rate of all new-age mediums. Why? Because of its ability to keep viewers engaged, informed, and above all else, can far more easily persuade viewers than a block of text ever could.
3. segment your audience:
Just as with any marketing strategy, for any type of business, it is crucial that you segment, or define, your audience. This way, you are better able to ensure you are targeting a certain demographic, and positioning your video to best reflect the motivations, needs, and wants, of this demographic.
Your unique product or service is certainly not going to appeal to everyone, therefore, just as you have segmented prior to the product or service release, you must do the same for your marketing strategies – in this case, with video in the mix, it is likely you can use the same data you collected when your business first begun.
For example, take a look at viral videos made famous for Dollar Shave Club. The product (and the resulting video as a part of their marketing mix) is clearly targeted towards males of a certain demographic. They have segmented and targeted towards a very specific niche market, most likely males between the ages of 25 – 40, who are conscious of their looks and yet don’t want to pay large amounts of money for long-lasting razors such as those from Gillette.
Whilst corporate video is generally seen as a promotional tool, this doesn’t necessarily mean videos must be full of only promotional content. Shopping around for an experienced and unique video companies will help transform your preconceived corporate video ideas into fresh and original productions.
Remember, this article may be a good identifier of how to go about getting your corporate video underway, but it is executing that is the difficult part, hiring a video production agency will aid in ensuring your creation presents your organisation in the best light, in a simple, easy to consume, and effective manner. Take a look at some of the examples of corporate video’s we have created for a huge variety of companies on our YouTube channel – here.
The growing dependence on the internet as the primary source of information has led to considerable growth in content being produced for the various online platforms. It is common knowledge that video viewership is at an all-time high. Due to this steady growth in viewership, videos have become an essential tool for marketers everywhere. At the same time the use of smartphones and internet ready devices are being used extensively by the consumers to view the different types of video being produced. The popularity of these devices to consume the content has led to several apps being launched which help you filter and curate the content accordingly. The mobility factor of the devices has bought a considerable shift in the video industry. In this article, we will take a look at three of the top trending apps being used to produce and view video content.
Watching videos on the go is quite popular with every person owning a mobile device. However, there are times when a person would like to view a certain video but at a later date. There are several tricks that can be used to achieve the goal of viewing the video later. But, the best solution in the current technological environment is using the app Pocket.
Pocket, has been around since 2007. It is a utility app which lets you save content and then access it later. When the app was launched, it was specifically focused on saving and curating articles and became popular under the then appropriate name Read it later. However, in 2012 it was re-branded as Pocket and included saving images and videos. Currently the service has about 12 million users and has about 1 billion saved items.
reasons for popularity
Pocket allows you to save the videos that you intend to watch but doesn’t download them for offline access. Earlier YouTube allowed user to download their videos, but recently made changes preventing the download of videos. While this posed problems for some users, Pocket has evolved to become the most reliable solution.
The app is available across every possible platform, and can be downloaded for free.
One of the best features of the app is its capability to be integrated into over 500+ applications. The open API feature of Pocket allows it to be customised according to preference, adding to its popularity.
The Single sign in feature allows users to move from one device to another seamlessly.
Meerkat is a live video streaming app. At present, the application can only be used on iOS devices. With this service, you can either start your own live video stream or view and existing stream through twitter. Some of the features of Meerkat are:
All the content generated by Meerkat is shared only on twitter.
There are two video streaming options – stream live or schedule a broadcast
Just like twitter, followers can be acquired.
The content can only be viewed live and there is no option for a rerun.
The video stream can only be backed up on the phone, it cannot be stored on cloud.
People watching a certain video stream can share it with their own followers in real time.
Periscope another live-streaming app acquired by Twitter, launched at the end of March. While Periscope tends to provide essentially the same experience as Meerkat, there are some differences between the apps. Some of the features of Periscope are;
Periscope uses a traditional interface layout with a menu bar, multiple tabs at the bottom and the option to add a profile picture or avatar
You can only have a live stream, there is no option to set up a broadcast for a later date.
Even though Periscope is owned by twitter, it allows you the option of posting the stream to Twitter or sharing it privately with certain users.
The stream can be replayed for 24 hours after they have been broadcast.
The app allows you to like and post comments, on your own or other people’s live stream to encourage interaction.
There is an option to geo tag the stream. The original version allowed one to zoom in to the map and view the exact location of the stream. However, in the most recent update, the geo tagging is optional allowing users to protect their locations.
The race between Meerkat and Periscope has just begun, only time will tell who will emerge as the better live streaming video app. At the same time, Pocket has showcased the potential to allow people to create a database of the videos users like and enjoy watching. All we can do is wait and watch to see which of these apps can help businesses grow and share content with their users.
Technology has evolved at a pace that has taken everyone by surprise. It has brought about a significant shift in the way a business operates through social media, Internet ready devices, and more recently, animation. Keeping this in mind, the best answer to the question is; yes, an animated video is indeed one crucial component to the success of a business. A strong digital marketing strategy together with an interesting and creative video is definitely translated into a steadily growing business.
digital marketing and animated video
In recent times, almost every business has an online presence. From simple Google My Business pages to well-developed websites, business owners small and big are leaving no stone unturned to reach out to their audiences (and if they are not they are quickly falling by the wayside). Some of the key points that are driving business owners to embrace digital marketing techniques are:
internet is the first point of contact:
Smartphones and other devices such as tablets have become vital to help build connections between a business and its audience. As smartphones are always connected to the Internet, they have become the medium through which a connection can be forged. Customers consider their smartphones to be a primary source of information. Searching product information, comparing prices, making purchases, and even watching videos through devices is becoming second nature to consumers.
deliver customer centric content:
A few years ago, the main marketing model revolved around three core concepts – informing, persuading and reminding the customer about the business. However, the rise of Internet usage has meant businesses must provide an interactive experience for their customers. Today, digital marketing has replaced the core concepts of the model with providing a demo, involving the customer through content, and empowering them to take action. This model has witnessed businesses encompass customer focused content, often in the form of videos. Making use of videos to share content compared to text is well received by customers.
the rise and rise of video:
Online videos are one of the most powerful tools in the digital marketing kit. Video has always been popular with marketers and consumers alike. They are entertaining, informative and more easily recalled. Businesses are making use of videos with animations and graphic motion to explain their products and services to their audiences. This rise in video viewership has made YouTube the 2nd largest search engine.
what makes animated video popular?
Businesses make use of different types of video to boost their business. They are making use of video to introduce their product, launch a new business, and explain products and services. The popularity of videos being used by businesses is largely because it has a better impact on their audiences. Some more reasons why videos are a popular form of content is because:
videos lead to an increase in conversion rates
Videos allow marketers to present complex ideas and concepts in a simple, fun, engaging, and entertaining way. Industry experts say having a video on a website is likely to increase the time consumers spend on the website by 2 minutes. Videos also increase conversion rates by encouraging people to take any action your video calls for. They grab the audience’s attention and communicate with a powerful mix of picture, motion, text, voice, sound effects, and music in about 1-2 minutes. The compression of information makes is easier to be processed and recalled by the audience.
organic ranking boosts with use of video
The success of the SEO strategy is linked with the use of video. YouTube is the 2nd most popular search engine after Google and is owned by Google as well. By having an excellent video with proper use of keywords in the title and description, the likelihood of appearing on the major search engine increases considerably.
the viral nature of communication
If your video appeals to the target audience, there is always the possibility of it going viral. If the video created as a part of your marketing campaign goes viral, it can significantly increase the click through rate. Similarly, using social media to share the animated video with the consumer can help you widen your reach. By using videos, businesses can reach out to niche audiences. This helps in increasing the possibility of sales and can help in improving customer loyalty.
Finally, videos are not restricted to a specific industry. Every business owner can make use of this medium and present their brand to the larger global audience. If as a business owner you want to incorporate videos into your marketing content and need more information, contact the team at Lumeo.
Today videos can be directly linked to the success of a business. With the growing importance of videos in their digital marketing strategies; numerous different types of videos are being created on a day to day basis. One of the popular methods is creating video animation with the help of various graphic software tools. Over the years, animation has evolved considerably alongside the growth in technology. From the basic Flipbook to 3D animation, the use of animation is widespread and several people want to know more about creating their own videos.
popular video animation tools
It is a well-known fact that using animation video is a definite way to increase audience engagement and help them retain the message shared. So what is the secret to creating a video with animation of the highest quality? In this article we will take a look at some of the popular video animation tools that are being used by professionals, amateurs, and beginners alike. Some of the popular animation tools are examined below.
1. adobe after affects
One of the most widely popular animation tools is Adobe After Effects by Adobe Systems. This software is commonly used by professionals for editing videos, creating motion graphics, and for adding visual affects. With this tool users can animate, edit, and compose video content in either a 2D or 3D space. A key point that makes Adobe After Effect a popular choice is the ease of integrating the software with all the other Adobe software programs such as Adobe Illustrator, Adobe Photoshop, etc. The features of the software make it a viable choice for high-end motion graphics, and post-production video effects. However, with some basic training, it is possible to use the software on slightly simpler projects. The easy to use interface of the software ensures one can swiftly create animations for various projects.
GoAnimate is a cloud-based platform used to create and distribute animated videos. The popularity of this software as a video animation tool is in its ability to allow users to create videos with easy to use tools. Users are able to create a narrative video or video presentation; both video types can be created using the database of different characters, backgrounds, styles, settings, props, etc. Since it is an online application, it is well suited for work presentations, school lessons, or any other side projects. The pricing structure for GoAnimate and the way it operates makes it an affordable to create customised animated videos quickly and easily. This tool is designed specifically for use by amateurs and beginners, whilst the quality of the final product is good, the quality afforded by a professional animation agency does not compare.
Another popular web-based application is PowToon. Since its launch in 2012, it has seen a rapid growth in the number of user. In its simplest form, PowToon sells cloud based software to create animated presentations and animated explainer videos. Users can create their animated presentations by manipulating pre-created objects, imported images, and add music and voiceovers. Another feature of the Software is their use of the Adobe Flex engine to share the videos. It is easy to use and is well received by marketers, business owners, and trainers. This tool is one of the easiest ways to create animated videos, however, its simplicity means quality is compromised.
choosing the best animation software
While we discussed three of most popular video animation tools, deciding which one is the best can be tricky. Below are some key points that can help you choose the software that is the most suitable option for all your animation needs.
Creating a high quality animated video always comes at a price. It is very important to determine your budget for the videos before deciding the appropriate software. If you are well versed in animation and need software that can help you create videos, Adobe After Effects is probably the best option. They offer various pricing structures depending on your requirements along with a free trial of 30 days. Go Animate has a slightly lower pricing structure and is well suited for people with intermediate skills. On the other hand, PowToon offers a free plan so if you are completely new to the world of animation and need to brush us your skills, then the online application is your safest bet.
2. cloud compatibility
In the current technological landscape it is vital to work with video tools which are cloud based. Cloud is one of the most important aspects to consider, it plays an integral role in determining the video loading times, and the playbacks. It works towards ensuring the videos you create and share are well received and being watched until the end. At the same time, it is important to ensure the video supports every type of OS and format.
Hopefully this article helped shed some light on the different animation tools available to create entertaining and professional looking videos. If you are keen to have animated videos created for your business at a high quality and from a professional team and need more information, visit Lumeo.
We are currently in an era where we are witnessing the rise of web videos at a rapid pace. In the current Internet age, every individual and business has an online presence, and if they don’t then they need to consider implementing a digital strategy as soon as possible. No digital marketing strategy is considered complete without the inclusion of web video and various social media platforms. Using videos to explain the business, its products, and its service is a more certain way to engage and connect with customers. It is possible use video to create content which is customer centric. When customers interact with video content that focuses on them and answers their needs, it provides them with an interactive experience and is far better received.
why are web videos essential
Everyone loves videos. They can be entertaining, catchy, funny, and informative, facilitating easy recall. The popularity of digital mediums means businesses are combining both new and traditional modes of communication in an attempt to boost the effectiveness of their campaigns. Research conducted to study the effectiveness of video strategies revealed that brand recall has been known to grow by about 33% when customers saw a web video online before watching the rest of the content.
With nearly every person in developed country owning a smart device such as a phone or tablet video viewership is increasing at lightning speed. Below are some statistics about the popularity of video:
The popularity of videos has made YouTube the second biggest search engine on the internet
The estimated amount of new videos that are uploaded on the site every minute is approximately 300 hours per minute
About 323 days’ worth of video content is viewed on Facebook every minute
It estimated that about 25% of the total video views on YouTube are viewed through a mobile device
Each day YouTube records about 4 billion video views
The above statistics clearly show that video content has become one of the most important foundations for the ongoing success of a business. Apart from having an innovative and creative video, businesses should ensure they use YouTube effectively to market their business. After all, even the most well made video will be completely useless if it cannot be found and is hidden away in the millions of clips uploaded onto the web every day.
using youtube to effectively market your business
Being the second largest search engine in the world after Google, one cannot ignore the power of YouTube to grow a business. YouTube is a lot more than just a platform to share and store videos. Since its launch, the platform has evolved into an extremely important marketing tool. Three important tips that can be used by a business to make the most of what YouTube has to offer are:
1) creating a youtube channel to reflect your brand
A YouTube channel is nothing more than the home page for a specific account. As a brand, it is possible to customise your channel by uploading logos, identifying your specific colour scheme, customising the tag, and controlling the information that appears on the page.
2) incorporate relevant social network profiles
Every time that you upload web videos it is important to ensure you make use all of your social network profiles to promote the video. When you create a channel, it should contain all the important information about all your different profiles to allow users to connect with your brand.
3) upload videos and get noticed
It is always a good idea to upload a short 2-3 minute video that can explain your business and its core mission and value. This introductory trailer will give your customers a peek into your business and how you work. Additionally you can always add more explainer videos about your products and services for secondary information.
tips to boost your youtube optimisation strategy
Just like you need a strong online marketing strategy to be noticed on Google, it is necessary to have an effective optimisation strategy for YouTube videos, too. While a regular video can get a few likes, adding some of the tips mentioned below will drastically enhance the way your video is received and promoted:
1) research keywords
Keywords are at the core of every online marketing strategy and they apply when it comes to optimising on YouTube too. It is advised one carries out substantial research and finds the keyword that best suits the content you are creating. Once you have identified the keyword, it needs to be included in the title and the description of the video.
2) use captions
YouTube allows captioning for the videos that are being uploading and shared on the platform. By using the captions, it is possible to make the most of Google’s ability to comprehend the content of the video. There is strong potential to improve your find-abilty by using captioning.
While annotations are a relatively new method of improving interactive commentary in videos it’s potential is largely untapped. Businesses are still trying to find the best way to make the most of this feature in their videos. By working with professional videographers, there is a way to create highly professional and engaging web video that will ultimately be more useful to consumers. Annotations allow businesses to add some background information about the video. If used in a smart way, it is possible to create branded content, which can open up any more possibilities. It is also a smart way to link to related videos, channels, or search results from within the video, decreasing bounce rate and ensuring viewers stay on your channel for longer.
what can you do?
In the current landscape of digital marketing, a business cannot reach the heights of success without an excellent web video and an equally brilliant YouTube strategy. As a business if you need to expand your options, it would be a smart decision to get in touch with an expert to help modify your current strategy and incorporate some of the above mentioned tips to boost your business. Check out the Lumeo YouTube channel for some examples of our best work.
The two main options when it comes to video hosting sites are YouTube and Vimeo. Each of these sites has their pros and cons and each have a recognisable and distinct presence online.
Below we look at some of the slightly lesser known facts about both YouTube and Vimeo that are worth understanding, particularly if you are a business and unsure about where to host your corporate video.
Video platforms are important marketing tools. Remember, people are always going to prefer watching a 1-2 minute explainer video rather than reading hundreds and hundreds of words of text content that isn’t engaging.
Google Owns YouTube
It was October 2006 when Google purchased YouTube for $1.65 billion. Google loves its own products. For the context of SEO, and wanting to be recognised in the eyes of Google, the ability to be found on YouTube will prove extremely beneficial. Also, YouTube is the second biggest search engine on the web (after Google of course) and it is estimated 300 hours of new videos are uploaded onto the site every minute.
Captions will work to assist in increasing your ability to be found by users. Why? Google will more likely be able to understand the content of your video if it has captions and annotations to explain exactly what it consists of.
Take Advantage of Annotations
The potential that lies with annotating your video on YouTube remains largely untapped, as most people don’t know about this function as yet. Annotations work to allow businesses to add some background information into their video. It is also popular, using similar software to annotations, to link to related videos, channels, or search results, from within the video. These sorts of techniques can work to decrease bounce rate and ensure your video viewers stay on your site for longer.
Try Out YouTube’s Video Editor
The YouTube video editor will allow you to combine multiple images and videos that you’ve previously uploaded to create a new video that you can then customise with special tools and effects. You will be able to trim your clips to a custom length as well as add any music from a list of approved tracks. The video editor is certainly a tool that is worth learning about if you are going to make use of this video platform.
YouTube Kids is available for free download on both smartphones and tablets. It aims to put the minds of parents to rest, who realise there is a plethora of video content available online that is nowhere near suitable for young children. YouTube Kids provides children with a number of safe video clips with no worry of young fingers clicking onto unsuitable clips.
The software also includes tools such as:
Parental control timers
Safe videos for children
There is now support available for 360-degree videos. This added dimension brings another level of intricacy to the video platform. Use this function by dragging the mouse over the screen to move the point-of-view around. This will not work for all videos but for those that have 360-degree installed, it’s a great thing to trial.
Vimeo Pro has the added advantage of providing a download option for users. Users can choose to download from 4 different sized videos so they have access to the option that suits them.
Optimising for Vimeo
There is a plethora of information that will tell you how to optimise a video and video channel on YouTube. However, it is a little more difficult being found if you only have your videos on Vimeo, simply because the platform is not nearly as popular (and it is not owned by Google).
Below are a few tips to optimise for Vimeo:
Fill in your name and company
Include titles and descriptions
Include a link to your site
Add the appropriate tags
Fill in all relevant sections
Extremely User Friendly
No one can deny the instant appeal of a video viewed on Vimeo compared to YouTube. They are attractive, easy to use, and best of all have no ads to speak of. Vimeo has a far cleaner user interface and a much more professional look and feel which is why it is the platform of choice for many businesses with a design and production focus. Check out the Lumeo vimeo channel here and let us know what you think!
For the amount of videos that get created each and every day by both professional video production houses and amateur companies, only a very small amount of these actually go viral. We’ve done a round up of our favourite video stories of 2014 that received huge numbers of views and ended up as very useful marketing tools for the companies they were created for.
1. nrma for ‘buy my barina’
In July 2014, a car owner created a slick web video to sell their 1999 Holden Barina hatchback. The video, check it out here surmounted a massive 1.24 million views.
NRMA Insurance, an insurance agency located in Australia, decided to purchase the car with purchase proceeds going to the Cancer Council. The car and its original sale advertisement has since been transformed to launch ‘Barinageddon’ a spoof film trailer which sees the car transformed into a high-powered, high-tech machine.
The two-minute film trailer is designed to “drive engagement” to NRMA Insurance. Further information for the creative concept is even held on a separate domain – www.barinageddon.com. This idea has shown that creative thinking and compelling content can lead to campaigns that are a bit unusual but always well received by audiences.
2. air new zealand’s safety video – the most epic safety video ever made
Perhaps New Zealand’s biggest claim to fame – the Lord of the Rings Trilogy, has been reconditioned yet again for the nations most widely used air carrier – Air New Zealand. The aircraft company used a Hobbit-themed explainer video to demonstrate the air-crafts safety procedures. The video was shot over 6-days and features a number of cast members including Frodo Baggins himself.
The carrier has been known for its highly effective, and often quirky, global marketing campaigns, with the main aim of getting the world talking. Collectively, the airlines safety videos have clocked up more than 30-million views online. Check out the carriers YouTube channel here for its best safety explainer videos.
3. budweiser beer at the super bowl
Super Bowl advertisements are viewed as a sort of cultural phenomenon, and many have stated that they are actually becoming more popular than the game itself. This prominence comes at a price, however, with the average cost of a 30-second commercial around $4-million. Check it out on YouTube.
Budweiser generally tends to corner the market in the form of heart-warming ads. The brand appears regularly in each Super Bowl and its videos often tend to rack up the highest number of shares and views post-game.
4. first kiss
The First Kiss video has received over than 42 million views online. It is actually an advertisement for a clothing company and was created to showcase the company’s fall collection. The small clothing companies sales went up significantly since the video went viral, as did sales of the song played in the background.
What were your favourite online web videos of 2014? Leave a comment below and let us know! If you’d like to get into contact with Lumeo today in regards to creating explainer videos for your company.
You’ve read our other articles discussing social media platforms and there initiation of video services here and here. Now, image-sharing site Pinterest is looking for a bit of video action with its new promoted pin… that is animated.
Pinterest’s updates and added services have been coming thick and fast over the past few years. As of January 2014, Pinterest sells ads on their network, titled ‘Promoted Pins’. The purpose of this was because Pinterest was more than just an image-sharing site and ‘vision board’ for users.
The move towards marketing for Pinterest came about as the social bulletin board realised users were actually signing up to the site with the intent to purchase a particular product to suit their needs, whether that is clothing, furniture, or home wares.
Now, with Promoted Pins and its ‘rich pins’ feature (enabling brands to include data such as pricing, stock availability, and a link to the product, as well as soon to be released ‘Buy It’ button, meaning you don’t even have to leave the site to purchase the product almost instantaneously), Pinterest is making itself into an extremely retail friendly environment.
So, you may be asking – how does this relate to video and animated videos? Well, one of Pinterest’s newest features is its Cinematic Pins. In an effort to engage more and more users, who, according to Pinterest’s GM of Monetization, Tim Kendall, are “delighted by this experience”, Cinematic Pins are videos seen in motion as the user scrolls, but motion ends when the scrolling stops.
“Users want to feel like they’re in control, and we’ve done a bunch of user testing… they love controlling the motion”, shared Kendall.
A number of brands are already making use of the feature including Target, Nestlé, and L’Oreal. Brands see Pinterest as a great tool to tell a story, and the Cinematic Pins only enhances this opportunity.
The creative aspect of these Cinematic Pins should be thought out into a story, rather than brands simply jumping onto the tool without much thought.
what’s changed on facebook?
The other platform that has seen surges in growth in terms of video is Facebook. Recent statistics have indicated Facebook sees over four billion daily views on their video assets. Hardly surprising given it feels as though every second post in our newsfeeds is a video of cats falling off things and babies laughing. This number continues to grow.
1. silent auto-play
You may have noticed changes in the way videos are played in your own feed. Some like it, some certainly don’t. Now, you do not even have the option to not view a video in your feed thanks to the recently released silent auto-play. Basically, if you scroll over a video and let it sit on your screen for just 3-seconds, it will start playing without sound. Simply turn on the sound if you want to listen. This, despite what people may think, actually presents a new challenge to video marketers. Why? Distractions are everywhere and there is no added benefit of audio. If the viewer doesn’t like what they are seeing in the first second, they’re done, they won’t even bother clicking on volume. Captivating your audience is more difficult than ever, and needs to be done instantaneously.
Short and sweet is the name of the game when it comes to Facebook video content. Users aren’t going to spend more than 1 minute looking at a video on their Facebook news feed.
2. the world’s largest social network… with expanded video offerings
YouTube should be worried, and thus Google should be worried. Yes, YouTube is at the moment the second largest search engine, but with Facebook being the largest social networking site, and with its video offerings expanding, its likely Facebook will start stealing traffic away from the site.
3. mobile leads the way
Over half a billion of Facebook’s 2.2 billion users browse the platform exclusively on a mobile device. Have you ever spent your time on public transport or waiting alone for a friend on YouTube? Its certainly rare, more likely, you will browse your social networks (probably Facebook) whilst passing the time. Create compelling, humorous, and shareable video content, and users will respond by spending their downtime consuming it.
4. easily embedding, not just limited to youtube
Now, with the ability to embed Facebook videos onto any other blog or website platform using a simple embed code, you will easily be able to share the huge amount of other people’s videos you see on your Facebook feed with your network.
what should you do?
It may be time to stop thinking of Facebook videos purely as animal clips created by amateurs with the only aim is to go viral, and start seeing them as another platform for marketing your video content. How do you go about doing this?
Hiring a professional video production company will help both in the creative and the final production side of things. Similarly, in creating content that is engaging and unique in order to promote shares and even obtain more customers, you will need to think outside the box. Adding a competition into your video campaign on Facebook will be beneficial, similarly think about the usefulness of user-generated or fan-generated content and what this could do for your brand value.
It seems that everyday there are more and more platforms vying for marketer’s time. In fact, we are bombarded with opportunities, and information on the next ‘big thing’ to utilise as apart of our marketing repertoire, how do we know what to use and what to filter out?
Facebook seems committed to providing benefits to its customers across so much more than just a social networking platform. Far from just another place to host content, Facebook is offering multiple new opportunities for marketers (and not just in the video sense). Yes, there are so many platforms doing this, however, Facebook has proved itself as an engaging and well-received site. If not in the next few months on your marketing calendar, at least make sure Facebook video is on your radar.
You’ve probably heard about the need to incorporate video into your marketing campaigns. Whilst you were planning on getting this going in 2014, somehow, it still hasn’t happened. With 2015 only a couple of weeks away, make it your goal to hire a video marketing company in the first few weeks of January, or even better, get acquainted with one now. We hear Lumeo is pretty great at what they do…
set your sights high
A study of the global businesses making the best of use of video marketing shows that French Connection, the fashion brand, is a great example of a brand that regularly pushes video onto its networks in an effort to attract and maintain the interest of customers, as well as providing them with something a bit unique compared to other fashion labels. See a few of their examples on their social media sites, YouTube channel and website. Videos regularly released by French Connection include seasonal fashion updates, tips, “teasers” for upcoming collections, and short film clips.
When, 5 years ago, simple images of a brands upcoming collection was enough, these days, video channels with regularly posted clips, up-to-date and interactive social media platforms, and a easy-to-use website are necessities to stay ahead in the market, and appeal to your customers. Instagram, an image and video sharing social platform is hugely popular with the general public, and gaining popularity amongst brands. These days, there is certainly no shortage of creative and unique strategies from video marketing company’s to engage with customers.
not yet convinced on the necessity of a video marketing company for your brand? take a look at these stats*
The average user spends 88% more time on a site integrated with video
Emails with video incorporated results in a 96% increase in click-through-rate
59% of executives would rather watch than read
1 minute of video translates to 1.8 million words (!!!)
After viewing a video on your site, customer purchase intent increases by 85%
Video increases your chances of being located page 1 on Google by 53 times in comparison to no video
94% of consumers are watching videos from their desktops at least once a week, this percentage decreasing slightly for both mobiles and tablets. However, this does not mean you should disregard the need to optimise your video (and site) for other devices. In fact, with mobile traffic set to increase 13-fold by 2017, doing this is more important than ever before. Don’t let your brand fall behind and lose potential customers, ensure your marketing strategy is up-to-date.
If these statistics aren’t enough, just have a read of this blog post written by us http://lumeo.com.au/how-explainer-video-boosted-company-sales/. A simple video located on a websites homepage increased sales to $24 million, that information alone should be enough motivation to make 2015 your year to have an impact through online videos.
* Statistics from www.forbes.com
The internet has really helped businesses get their name out there where more traditional marketing methods failed in the past. If your company doesn’t have a website, chances are, you don’t get as much exposure as your competitors do.
The internet is a highly competitive marketplace. Companies looking to top the search engine ranking pages (SERPs) have to employ SEO techniques and include features on their sites that add value to their websites.
One of these features that successful websites normally include to add value to their site, are web videos. If you’re wondering how to draw more traffic to your site, make your brand recognizable, and convert leads into actual sales, then you should probably consider adding video content to your site.
what a web video can do for your site
If you’re looking to improve your company’s online visibility, adding a well produced corporate video to your site can help spread the word about your company and the products and services you offer. Online video platforms such as YouTube and Vimeo register hits in millions every day and utilizing their broad audience base can only serve to increase your company’s online visibility and brand recognition.
With the help of web videos, you won’t need to search for customers – they’ll find you. Aside from improving site traffic, videos aid your quest for better conversion rates in a variety of ways. Here are some of the uses of web videos and how they can help you make the most out of your website.
increase online conversions
A website’s main goal should be to convert leads into conversions. Adding video to a website not only increases traffic to the website, it also converts these leads into actual sales.By producing and posting a video on your site that’s engaging, entertaining, and most importantly, highly informative, potential customers are able to absorb the information better and that increases the chances of converting them into actual customers.Videos can also help companies to up-sell to their existing customers. This is because a quick one-minute video can cover what one or two pages of text can do and that, in itself is a selling point as people tend to shy away from long dragging text explanations. Some videos contain clickable links which will direct interested viewers from online video platforms and affiliate sites to a company’s site where they can complete their transactions.
promotion of startups
Internet startups need all the exposure they can get. They are considered “unknowns” in a world where several companies and sites rule. By creating catchy and entertaining videos that have the potential to go viral, so to speak, they can make their names known to netizens all over the world. In the highly competitive industry of tech startups where a new company is born almost every week, visibility and brand recognition is of utmost importance.A lot of startups, who fail to generate the buzz necessary for people to flock to their site in droves, often fall off the radar completely. If your company is not one of the lucky ones who get picked up by startup incubators that teach you the tricks to succeed in the tech startup world, then you need to get that exposure for yourselves. Producing a great video that is very entertaining and that highlights what you can do for your customers can put your company on the tech startup map.
virtual investor pitch
There was a time when a company needed to prepare a lengthy presentation – complete with charts, graphs, and forecasts – to impress venture capitalists and investors. Today, a lot of these angel investors and venture capital firms are asking startups for virtual pitches which they can view from anywhere. This saves both the company and the investment firm valuable time and money spent on meeting face-to-face. The virtual platform also allows companies to reach more investors globally, giving companies more opportunities to secure funding from more than just one source.For a startup to maximize their virtual pitch, investors want to see more than just your CEO speaking to the camera. Companies should make sure that they utilize all the resources available to come up with a virtual pitch that stands out from the rest.
Whether it’s an explainer video, a sales video, or a virtual pitch, web videos add an abundance of value to your site. Of course, you shouldn’t let this opportunity go to waste. You need to make sure that your videos are written and produced well or all your efforts will mean nothing
In today’s competitive world, every business – big or small – needs a website. The internet is usually the first place people go in search of information and you’re missing out on valuable business if you don’t have a website out there. Websites are a great way to make your company’s name known, and a good website is a great marketing tool.
With so many websites offering the same products and services, you need to ask yourself what sets your website and your company apart from your competitors.
Video content is an excellent way to accomplish this.
Gone are the days when online video can only be accessed from a computer. With the rising popularity of smartphones and tablet computers, your online content is accessible just about ANYWHERE. Moreover, social media, video hosting and streaming sites such as Facebook, Twitter, and YouTube, enable your audience share your corporate videos and spread the word about your company or your latest products or services to others easily, making it an excellent marketing tool.
why use web videos?
We live in the ever-growing, fast-paced world of high speed internet connections and mobile communications where everything you need is just a click away. Your customers today have short attention spans – No matter how great your site looks, if it is not engaging and not engaging quickly, they are moving on to another site that is.
If you are able to manage to use videos as a means of educating your customers on your company’s products and services, while keeping them entertained at the same time, you are sure to generate more leads, and better yet, convert more of them into actual sales.
Here are a few more reasons why you should have this medium in your arsenal of marketing tools:
videos don’t stop working:
You may have the hardest working sales force in the planet, but they do have to rest. Your website and the videos that are posted on them, however, are available for anyone to view 24 hours a day, 7 days a week, including holidays. It doesn’t matter what time zone your clients are in, they can access your site anytime of the day or night and these short video presentations give them the information they need anytime they want answers. Videos are not meant to replace actual sales people, but they do enhance the sales experience.
videos make things seem simpler:
If you’re trying to explain something highly technical in written text, then you have your work cut out for you. If you’re trying to simplify things in writing for customers to understand, you may end up making things more confusing than they already are. A whole page of text can be summarized in a short 60 to 90 second web video and you can use illustrations, charts, graphs, and animation to help your customers understand what your company can do for them.
videos generate interaction:
Whether you post your videos on your website, on YouTube or on your Facebook page, viewers can give instant feedback by leaving comments in the comment box below the video. They can also interact with other viewers and start a discussion about your company or the products that you’re selling. Not only will you know what people think of your presentation right away, you are also generating much needed buzz for your products which will eventually lead to sales.
videos are way more entertaining:
Let’s face it – the more entertaining and informative your website is, the more people will come to see what you have to offer. Offering them plain text is boring, and it makes it hard for them to find what they’re looking for. By offering an entertaining, but highly informative video presentation, it’s way easier to capture their attention.
videos can increase your search engine rankings:
SEO or Search Engine Optimization is a great way to get people directly to your website when they do an internet search of products and services that they need. When your site’s SEO ratings are high, your website appears higher on the list of search results and people are known to click on the links at the top of that list. A carefully planned and well thought out corporate video uploaded on a site like YouTube and embedded on your website can increase web search traffic. Just make sure that you include specific keywords in the title and in the description to help you get a good SEO rating and generate more hits to your website.
One last reason to use videos in your website is that your competitors are doing it too.
It doesn’t matter if your products or services are superior to theirs or if you’re offering a more competitive price. If your website isn’t appealing enough to your potential customers, chances are, they won’t even bother finding out more about what you have to offer. Others may argue that many companies have become successful without having videos in their arsenal, but things are changing quite rapidly.
In the new internet paradigm, a carefully planned and well-produced web video enhances customer experience and increases lead generation, and most importantly, lead conversion. Lumeo could be your link between an expertly produced web video and increased leads and sales for your business.
Web video can be a powerful way to get your point across without boring your users. We’ve done the research so you don’t have to go through pages of boring text and numbers. Watch the video below:
Or alternatively, you could skip the video and read all these statistics without all that boring stuff they call “entertainment”:
By 2015 76% of online audiences, will be watching videos online regularly. (YouTube, 2012)
Over 2 billion YouTube videos are watch every day. (eMarketer, 2011)
700 YouTube videos are shared on Twitter each MINUTE. (YouTube, 2012)
After viewing a product video consumer purchase intent increases by 85% (Internet Retailer, 2010) and 52% of consumers are more confident in online purchasing. (Internet Retailer, 2012).
Retail site visitiors who view video content stay for 2 minutes longer than the average visitor. (Comscore, 2010)
59% of senior executives prefer to watch video than read text. (Forbes Insight, 2010)
The click through rates of e-mails increases 2 – 3x with video content. (Forrester Research, 2010)
And if you want to be on the front page of Google, video increases your chance by 53 times, with proper optimisation. (Forrester Research, 2010)
The statistics on web videos don’t lie. If you have a website that sells a product or service, or even if you just want to explain what you do in a manner that will get people excited, chances are a web video could help you meet your objectives. Get in touch with the team at Lumeo today to have a chat and see if we can help you out.
So you’ve gone and made a web video. Great. Now what do you do with it? Here are 5 things you can do to maximise the ROI for your website video.
1. make it measurable
Great marketing starts with great data. Most video hosting sites such as Youtube and Vimeo have all manner of built-in analytics for plays and views, but you can augment this tracking with some clever use of other analytic software.
For example, by setting up goals in Google Analytics, you can measure the percentage of visitors who watched your video and THEN bought your product in order to determine your video’s effectiveness.
Also look into sites like Omniture and Visible Measures who service video analytics specifically.
2. put it in a nice place
You’ve put all this effort into making an explanatory video – now’s the time to show it off!
Display the video prominently on your website landing page or on a crucial sales page to achieve maximum effect on eyeballs.
It’s amazing how effective this can be! Why should a site visitor go through the **boring** act of reading when they can simply watch a video that tells them everything they need to know about your site?
3. make it search engine friendly
Search engines these days are pretty clever at finding rich-media content that your users are looking for, but there’s a couple of things you can do to make it easier for them.
Look into submitting a video sitemap. At the very least, accompany your video with a text transcript so it’ll increase search relevance and also help your users get straight to the point if they want to.
4. let your loyal customers know
Send an e-mail with your website video in it to your existing e-mail database. Your customers know what you do, and they like you enough to not have blocked your e-mail address, so give them a better way to understand your product and hopefully share it with their friends.
5. plan a distribution strategy
Putting a video up on YouTube is not a sure-fire way of getting it seen. Contrary to what most of our clients think, the chances of it going viral auto-magically are pretty slim.
There is no distribution strategy for videos that is one-size-fits-all. Possible things to look into are direct platforms such as YouTube and LinkedIn that offer video advertising, real-time bid exchanges such as TubeMogul and SpotXChange, or ad networks such as Brightroll and YuMe.
Speak to the team at Lumeo today about getting your explainer videos for your business as visible as possible for your potential customers.
As online video platforms such as YouTube and Vimeo continue to grow rapidly in popularity, it’s time you started thinking seriously about how your brand can gain better exposure in these mediums. Here’s a quick guide on how to improve SEO with web video.
Online video is the fastest growing media by consumption, with YouTube itself more watched than any single US cable network. Here are a couple of statistics straight from YouTube to demonstrate what I mean.
More than 1 billion unique users visit YouTube each month
Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year
100 hours of video are uploaded to YouTube every minute
70% of YouTube traffic comes from outside the US
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
Source: YouTube October 2013, http://www.youtube.com/yt/press/statistics.html
11 tips on how to improve seo with web video
So you’ve got a video on your website… Great. Now what? Well, like a good webpage, you should be optimising the video to give it every possible opportunity of being ranked by Google, and watched by an audience outside of your website.
Following a few simple rules when uploading a video to YouTube or other video platforms can see your videos climb to the top of YouTube and Google search results and improve brand awareness without costing you a cent.
If you want to improve your businesses web presence with the help of web video, get into contact with the team at Lumeo today.
Try these 11 tips for improving your web video SEO:
1. give your video a strong title
Humans are intricately lazy. Choose a title that gets straight to the point of the video in six words or less.
Using a relevant title for your video that includes specific keywords can improve search engine visibility while also prompting the reader to watch and share your video.
2. write an engaging description
Your video description will either encourage a reader to watch on or drive them elsewhere. It will also be indexed by Google so make sure it’s descriptive and includes a hyperlink back to your website, without being over-complicated or long-winded.
3. use keywords in the file name
Even if viewers can’t see your file name, search engines can. By uploading your video with a keyword heavy file name, you improve your SEO. This is probably the single easiest way to improve SEO with web video so please don’t label your web video: MOV001.
4. use keywords when tagging your video
When tagging your video, include all possibly relevant information in the tags. Additionally, pay attention to the tags on other videos that are similar to yours. By using the same tags, you’ll show up as a related video when viewers watch that clip, increasing the likelihood they will click through to yours.
Key phrases and keywords will help search engines find and place your video. SEO needs to be focused on your brand and tags help to drive customers to your website. Using general as well as specific keywords and tags will help your website rating on search engines.
5. create a youtube channel
Videos associated with active YouTube Channels, like articles on active blogs, rank better in terms of SEO. This type of listing allows each video’s data to be enriched by the surrounding data. But don’t be fooled into adding lots of irrelevant videos – unrelated information may decrease the usefulness of any SEO data on that page.
6. upload hd video instead of sd
High definition videos consistently rank higher than standard videos in searches. Part of the reason for this is that HD videos are a bigger investment, so people put more effort into them. Combining high quality content with high quality video is a sure way to improve your search hits.
7. use closed captions and provide transcripts
By captioning and transcribing your videos, you not only increase the accessibility of your video for wider audiences, you also increase the amount of data available for search terms. Searches will in fact search within the closed captioning on your video, a little known fact. A transcript in the description will also figure in the search results.
8. use back links
Wherever you post your video, you should include links which can lead the potential customer back to your website. For example, include links back to your website within the video description when uploading to various video platforms. Using links allow customers to access specific areas of your website. Using video as a portal to your site sparks interest and in turn nurtures the intrigue of potential customers to further investigate your website.
Submit your videos to various RSS feeds. This is all about gaining exposure to your video by placing your video in likely to be seen locations.
And if you’re making regular web videos, create an RSS feed for your own videos so that your customers and stakeholders can easy stay abreast of your latest video releases.
10. video sitemaps = better search engine indexing
If you have video on your website and it is embedded there from YouTube, Vimeo or another video platform, then you need a Google Video Sitemap. The importance of this is hard to understate. If you wish to really drive traffic to your website, and improve SEO with web video, then a Google Video Sitemap is essential.
A Google Video Sitemap provides Google with details about all the videos on your site and redirects visitors to your website instead of directing people to YouTube of similar platforms.
This is a big benefit. We already know that Google ranks video highly, so instead of directing all that would-be traffic to YouTube, make sure Google is instead sending them to your website with a Google Video Sitemap.
11. go social
We already know word-of-mouth is the most trusted and effective communications method available. So facilitate your customer’s innate desire to share good stuff and let them do the marketing for you.
Upload your video onto your social networking websites and ensure your videos on your website has sharing widgets attached, allowing your audience to easily spread your videos amongst their network.
We hope you enjoyed these quick tips on how to improve SEO with web video. Following these simple steps should ensure your online video not only communicates effectively with your audience, but also improves your overall SEO strategy.
It’s no secret that the lead generation effectiveness of a website is a factor of two parts: website traffic + conversion ability.
A few of the obvious ways of driving more traffic to your website include SEO, search engine marketing such as Google Adwords and customer word-of-mouth via various social media platforms.
However, converting that website traffic into leads is a little less well understood. Here are a few ways of improving your website’s conversion ability.
online videos: converting website traffic into leads
No matter the industry or demographic, the results remain the same: online video consistently improves conversions. Here are a few quick examples.
StacksAndStacks.com (organizational housewares e-tailer) reported that visitors were 144% more likely to purchase after seeing a video compared to those who did not.
Dropbox.com reported a 10% improvement in conversion rates when they modified their homepage to a single video.
Rypple, now work.com added an explainer video to their homepage and saw conversion rates increase by 20%.
90% of B2B purchases start with content engagement.
Users remember 58% more by watching video.
60% of users will watch video rather than read text on the same page.
So why does web video convert traffic into customers so well? We think it has to do with the time poor nature of web users (who are spending an average of 8 seconds on a page before deciding to stay or leave – down from 12 seconds just 3 years ago), as well as the nature of how we learn.
Visual vs Verbal Learning
A recent study of 221 undergraduate students showed that 105 were visual learners, 105 were bimodal (no preference), and only 11 were verbal. Online videos take advantage of this by offering visual and verbal cues to improve learning. It’s also been shown that people retain over 50% more information through the use of visual and verbal learning cues.
There are of course many other components to conversion optimization, here’s a taste of what else you should be considering.
strong call-to-action buttons
We could dedicate an entire article to these buttons alone. But in the interest of holding your 8-second attention span, here are a few quick tips.
Button copy: Terminology such as ‘free’, ‘get started’, and ‘my’ typically convert better than terms such as ‘submit’, ‘click’ and ‘your’.
Button design, colour, size & placement: buttons coloured differently from the rest of the website design will stand out and usually receive more audience clicks. However don’t forget to consider other elements such as the size (bigger is not always better), placement on the page (above the fold + below the fold), and design cues (arrows and ticks = existing positive association for most consumers).
Testimonials, produce reviews, case studies, client logos, and vanity metrics are some examples of social proof which are used to build trust amongst potential customers by demonstrating evidence of purchase behaviour by similar customers.
Stanley Milgram, an American social psychologist, conducted an experiment where he had a group of people stop in a busy street and look up at the sixth floor of an office nearby where nothing was happening.
Migram found that 4% of passersby would stop to join a single person staring up, however that number jumped to 40% when there were 15 people staring up at the office.
Social proof is one of the oldest tricks in the marketing book. However, the proliferation of social media has enabled social proof to be rapidly spread, and abundantly positioned near purchase decisions on online stores, thus increasing it’s effectiveness.
In summary, when starting to consider how you can turn traffic into customers, begin looking at online videos for a sure fire way of boosting sales. Once done, begin testing other conversion techniques such as the page copy, button types and social proof.
Why web videos? from Lumeo on Vimeo.
There are many different ways to communicate information. At Lumeo we produce online videos utilising all three ways people consume material: through vision, sound and feeling. Video production has taken off as technology evolves making creative tools more accessible. You may have noticed that big corporate organisations even have their own TV channels online uploading all types of videos to help marketing, sales, and support departments.
At Lumeo, we specialise in animation videos, helping marketing professionals communicate a message in the most effective way through graphics. We call those types of videos, an explainer video. These explainer videos demonstrate the benefits of your product with a style that’s concise, tangible, and most importantly entertaining. Each video is an art piece, involving a group of talented professionals. First we meet with you to discuss your brief and make sure we fully understand your message. We then start by writing your script, which usually ranges from 60 seconds to 80 seconds long. We find that this average length is long enough to convey the message, and short enough for the average user to finish viewing the online video. This part is always collaborative as you would know your product best. Throughout each stage you have the opportunity to make changes, making sure we create exactly what you want. Once you approve the script, we move on to the style frames which determine how the whole video will look. For this stage, we consider a lot of your branding and target market to ensure potential clients will be able to relate to the video. Once those are signed off, we then develop the storyboards that will show the visual plan of the whole video. We continue on by sourcing one of our many talented voice over artists and record the script. Then it’s time to get moving on the illustration and animation. Once we are done, we mix the sound punctuating the piece with sound effects to further emphasise the story and then the deliver the file in a format that will work for the video’s purpose. The whole video production process can take between 2 – 4 weeks.
More and more Australians are spending more time online, and they’re watching online videos, streaming, socialising, and surfing. Make sure you engage with your audience on their next visit by letting Lumeo make your online video.
Chroma Key comes under many names including Chroma Keying, Colour Keying, Matting, and Colour Selection Overlay; however, it is most widely recognised through blue or green-screens on television.
The simplest way to understand Chroma Key is to think of the nightly news. Contrary to childhood beliefs, the weatherman is not actually standing in front of giant map with little rain clouds floating about, he is actually standing in front of a blue or green screen. This background key colour is digitally removed or becomes ‘transparent’, and replaced with the foreground from another source, in this case the image of a weather map.
The reason blue and green are used for the background screen is because they are least like human skin, therefore a clear distinction can be made between actor and screen. It is crucial elements such as whether the actor is wearing blue or green that must be taken into account when using a colour screen. Colour conflicts will not end well when viewers are watching explainer videos or the nightly newsreader.
The key to obtaining quality Chroma Keying is not in available software, rather in the lighting used. Always use a background screen with a high intensity indirect light. This, coupled with low-light focus on the subject or actor, will result in a suitable contrast between light levels and allow a greater affect. To capture the perfect image on screen, it may be necessary to move lighting around, also consider using elements such as screens, umbrellas, and white walls until your desired lighting is reached.
Despite its worldwide usage, Chroma Keying requires meticulous attention from skilled individuals. Issues such as camera movement, positioning and lighting can drastically alter the final image displayed on viewer’s televisions. Lack of attention to the Chroma Key has resulted in ‘fringing’ (sparkling and jittering on actors outline) in the past. However, these days, camera movements are digitally controlled and therefore there is less chance for camera movement and magnification of unwanted distortions. Still, it is best to exercise caution when using Chroma Keying for your explainer videos.
The Chroma Key technique is also prevalent in the entertainment industry where special effects are widely used. Notable examples of where Colour Keying has been used include Star Trek and Star Wars. Thanks to Larry Butler, who first invented Colour Keying for his films in 1940, countless actors have been saved from difficult situations such as being put in space, under the sea, or in flying cars.
Special effects have certainly come a long way since the 1940’s when colour screens were first used, however, we are still reaping the benefits of Colour Keying today, and it looks unlikely to be replaced any time soon.
Often the question “why are videos so effective?” is the first one out of the mouths of potential customers. Particularly as we are rolling towards the end of 2014, we thought it would be interesting to unearth 5 of the top corporate video trends from 2014, and discuss how these trends will contribute to the effectiveness of videos in web videos in 2015 and beyond.
1. short-form, minimal videos
With the emergence of Vine and Instagram video, the need for shorter and more impactful videos arose. We are naturally repelled by the poor images and too much content that is increasingly found on websites. If we land on pages with unprofessional and lengthy videos, it is highly likely we will simply click out of these websites immediately. Make customers want to stay on your page by providing them with a minimal and simple video that acts as a “teaser”, encouraging them to want to find out more about your business.
Experience suggests that 90-120 second videos perform best, any longer than this and viewers begin to switch-off. To retain your viewers and ensure higher levels of engagement, keep videos to no longer than 120-seconds each. Ensure clean, easy-to-understand content and simple yet appealing graphics and you are onto a winning formula for your corporate video production.
2. first-person videos
Thanks to GoPro and other similar technological advances, first-person videos are now increasingly being seen on video blogs and similar creative outlets. Whilst these sorts of techniques were first marketed towards the action-sports crowd, they are now moving into more mainstream video production.
3. mobile-sharing ability
Looking to find an answer for the age-old question – “how do I get my customers to do my marketing for me?” With corporate video it is simple, your customers will have the ability to share your video with their networks, resulting in an increase in views without much effort on your behalf. That is, if the video is optimised for mobile sharing. With the use of mobile web access as compared to desktop web access growing by 67% worldwide over the last 12 months, from 17.1% to 28.5%*, it is clear that businesses that are not optimising their sites for mobile access are only going to fall behind compared to their counterparts who are optimising for mobile.
Inbound marketing in the form of video shares across a variety of networks will only work wonders; it will simultaneously increase web traffic to your site and grow your business. Where once optimising for mobiles was an afterthought, it now needs to be considered as one of the most important aspects of corporate video.
4. increased diversity in video content
The same tried and tested formula when it comes to producing videos simply does not cut it anymore. With the huge amount of quality production companies existing in today’s market, the credentials that set the great apart from the good comes down to the variety of the videos this company produces.
As previously discussed, first person videos are growing in popularity and are a unique and interesting way to showcase your content. Think outside the square when considering an online video for your business and enlist the help of creative professionals that are going to help in setting your video apart from your competitors.
Check out some of our best work on our YouTube channel – available here.
The first area that must be considered and acted upon when creating a video is the audience for which it is being made for. Bearing this in mind, there is no point crafting a video that is not relevant or useful to its specific viewers. Be sure to know who your customers are so that you can craft your video to a defined audience. An online video must serve individual clients – their business and their customers, as people will stay on sites longer to watch content based on their specific interests.
*Data sourced from from gs.statcounter – http://gs.statcounter.com/press/mobile-internet-usage-soars-by-67-perc
Here at Lumeo, we love seeing emerging technology trends, particularly in respect of new video and camera devices and techniques, and there are more and more tools and devices being created and released every day. One particular entertaining and easy-to-use device that we are sure you have heard of (and that we have loved to trial) is the GoPro Camera.
The idea of this device came about through a need for quality action photos. The founder of the company, Nick Woodman, decided there was a gap in the market for high-definition personal cameras that captured images with professional angles, generally in extreme action situations. The GoPro Company was founded in 2002 and has, in the past 10 years since its first sale in 2004, grown into a thriving brand, known and used across the world.
The ease of using the this camera comes about thanks to its size and simplicity. These two features are examples of new technology flawlessly adapting and integrating into everyday life. The perspectives able to be captured on this kind of camera mean that family and friends can now, more than ever before, be in the moment with you as you travel, surf, ski, or complete any other activity.
understanding the gopro models & accessories
As of October 2014, GoPro sells three fixed-lens cameras. Two of these don’t have a viewfinder and the other one includes a touchscreen viewfinder. There have been 9 released generations of cameras, each with slightly improved performance thanks to technology advancements over time.
If you are considering purchasing a camera for your animated video production, the HERO4 (their most recently released camera), was released in September 2014 and offers numerous developments as compared to the original version of the product.
The camera already produces various accessories for its camera such as:
Mounting devices including the chest mount (great for its ability to capture first-person perspective), adhesive mount, the pole mount (otherwise known as the ‘selfie-stick’), tripods, etc.
Waterproof cases and frames
GoPro Studio (a simple video editing software)
shooting time-lapse videos with your gopro
Whilst timelapse videos are typically associated with construction sites and nature clips, they are a fun and unique way to capture really anything you want. Video production in the form of timelapse videos could be an effective addition to any businesses landing page or marketing strategy. See below for some recommendations if you are considering using your device for time-lapse recording.
Use a tripod and secure the camera in place to ensure nothing will move as this will throw off your whole creation
Consider the duration of what you’re shooting and ensure you have enough space and memory.
the lens difference
If you have used one of these devices or viewed one of their recognisable videos before you will see that there is a noticeable difference with a GoPro camera, that is, it has a wide lens, and only a wide lens. The wide lens gives a fish-eye effect and whilst you are able to lessen this effect by choosing wide, medium, or narrow fields of view, you will never get a completely normal looking shot typical of the majority of camera devices.
Embrace the wide-lens effect and get creative. Use your GoPro for tight spaces, perspective shots, selfies, and heaps more.
time to purchase!
The camera is waterproof, durable, and relatively inexpensive. With society having far more options in terms of creating and distributing their own forms of media, now is the time to purchase and start exercising your creativity.
Lumeo are constantly looking for new ways to achieve better animated video production results using new technology and techniques. Get into contact with the team today to discuss a new video project for your business.
An introduction where you state your name and let people know a little about yourself is usually your first point of call when meeting someone for the first time. This polite and expected conversation-opener is a great way to attract your new friends attention and show a bit of your personality. One way to ensure your video achieves its main goal of attracting and maintaining customers is to create and set a greeting script (usually of about 10 seconds in length) into your video content that depicts your business name, and the most relevant information in regards to what it is exactly that your business does.
Similarly at the end of your video, you need to briefly state your business name once again as well as a succinct call-to-action. If your viewers take away nothing else form your web video ensure it is your businesses name and what they can do to get into contact with you.
consider voice-over tone in your web videos
What demographic does your audience belong to? What kind of customers do you want to attract? The overall tone of your video is going to affect whether or not your viewers stay, watch your entire video and decide to purchase a product or service from your site, or whether they will leave your site within the first 10 seconds upon arrival.
The kinds of tone you want to avoid include patronising or condescending voice-overs, as your audience will feel as if the company does not understand them or their needs. In terms of voices used, it is crucial to use a voice that aligns with the product or service being offered. Humour is a great tool to use in web videos as it gives your company a relaxed vibe, however it does need to be used correctly for full effect. Tone and voice-type is a very important aspect to your video and can be one of the hardest things to get right.
write conversationally and keep consistent
One of the best ways to reach out to, and maintain the attention of your audience is to talk to them using a conversational, friendly, manner. You want your viewer to believe you are very real, authentic, and helpful with your business approaches. This needs to come across in your video clip; otherwise, you run the risk of your business losing customers. It is crucial to keep consistent across the entirety of your video, whilst it may be tempting to do as much as possible within your marketing clip, remember, this approach is only going to confuse the viewer. Combining a sales sort of video with a brand overview or testimonial, all in the space of less than 2-minutes, is only going to leave the viewer confused about what and how they should proceed with your business.
Whilst you may wish to cram everything into the one video, just pick one aspect of what you want to get across to your audience and go with that. If you want more information on the types of web videos you should look to creating for your business in the long term, speak to the team at Lumeo.
give your script another once-over
One last thing before you begin animating or filming your web video – it is essential you check your script over one last time to smooth out any mistakes or imperfections. The way our script sounds written compared to how it sounds spoken aloud are two very different things. Use the above tips to connect with your audience and increase customer engagement to both your video and website. Writing a script for your web video will take time and effort, however, using the above approaches is going to pay dividends in the end.
With communication being the key to any business it is crucial to get this aspect right, as it will have a large impact on how you are perceived as a business by both your current, and potential customers. In terms of innovative ways to communicate to your audiences, a video will always be well received. A video produced by an experienced company will not only boost brand awareness, but also improve your company’s reputation.
1. the rise of social media channels:
Social media channels have grown and grown over the past 5 years and there are now hundreds of possible social channels with which to advertise yourself and your business. Social media channels more often than not are excellent platforms for sharing your visual content. A corporate video, if made well, will not only be shared by your company, but it also has the possibility to be shared by many companies within your industry.
2. use videos both internally or externally
Training clips to show in-house teams, interview clips with the business owner, a video about the company’s values, and much more, your chosen video can be constructed for a variety of different purposes.
3. stay relevant with emerging trends – background video
Background videos are an emerging trend in the video world; they are very trendy at the moment. Why? When set into the homepage of your website, they have the unique ability to tell a visual story to your customers as soon as they hit your page. They give your site viewer a simple and quick indication of what your business offers without paragraphs upon paragraphs of extensive text.
4. ensure customers have a strong call-to-action
A video with its final frame a strong call-to-action is far more likely to achieve higher conversion rates than a video that ends with nothing but a brand name or logo. In order to craft a quality and highly converting call-to-action, it is a good idea to consult a digital agency that specialises in conversion optimisation, as there are numerous aspects to a good call-to-action.
5. boost brand awareness
Engage with your customers better and boost your brand or company awareness with the use of well-made corporate videos. The final clip should work to share your company’s brand and information but not annoy viewers by being solely advertising.
6. an agency produced video will deliver your message clearly & concisely
It is crucial that the message of your video is clear, concise, and to the point. Studies have shown that videos more than 3 minutes long lose over half of their viewers. Why is this? These days, consumers of media and technology want information almost instantaneously. For maximum effect with minimal effort, clips should remain under 2-minutes and have a clear message.
If you wish to hire the expertise of a video marketing company to produce corporate videos for you and your team to maximise business reach and promote brand awareness then get into contact with the team at Lumeo who will be able to help you out and get your marketing strategy set in motion for 2015.
The amount of people viewing web videos is constantly growing, it has been found that by 2016, the number of people who regularly watch online videos such as corporate, animated and explainer videos, will increase to 1.5 billion.
It’s all very well including videos on your businesses webpage and YouTube channel. However, with more and more people creating these videos, standing out from the crowd is harder than ever. Below we have outlined few tips to keep in mind in order to increase viewer engagement and, more importantly, generating landing page conversions.
tip 1: include explainer videos on your landing page
Chances are you’ve spent months working on your site. Factors such as market research, keyword research, onsite content creation, and design have all been taken into account in an attempt to secure more site traffic and, as a result, customers.
So, you’ve spent all this time and money – however, your page still isn’t converting. What next?
Research has found that pages with video show consistently higher conversion rates than those without. It’s also very interesting to note that conversion rates are higher even if viewers don’t watch the full video. Today’s consumer is searching for information. What better platform for dispersing information that will be enjoyed by the public than through video?
In order to measure the engagement of your customers and video viewers, there are numerous strategies and software that you as a marketing manager, business owner, or industry leader should be aware of.
tip 2: capture attention early
You will lose the majority of viewers of your explainer videos within the first 10 seconds. Even if you believe your video is amazing and truly ‘one of a kind’ within your industry, chances are (and data has found), it is within the first 10 seconds that you need to capture, and retain, the attention of your audiences.
These very rapid rates of approval or disapproval of your video can be put down to society today needing instant and continuous entertainment.
This brings us to the question – how can you keep your viewers engaged? Studies have found that videos under 120-seconds are going to perform optimally in terms of capturing, and holding, viewers attention.
tip 3: small businesses are leading the way
Don’t make the mistake of considering marketing explainer videos as only necessary for the big businesses. With the rise and rise of video production companies catering to smaller businesses with smaller budgets, there is definitely something out there for you – no matter the size or budget of your business.
How can you be sure that online explainer videos will work for your business? If the statistics aren’t enough and you are still unsure of the necessity or benefit that will come from creating a web video, it is time to do some testing on your landing page.
Testing your landing page through ‘A/B Testing’ without video, and then again with video, is a great way to find out whether video will work in terms of bringing potential customers to your site.
Take a look at some of our favourite videos the Lumeo Channel on YouTube.
For every 10,000 animated videos created in production companies around the world, less than 5% of these actually go viral and achieve global recognition and millions of viewings on YouTube. There is not much more in the way of satisfaction for a video production company that achieving “viral” status for one of the videos the team has created.
One such viral video that achieved outstanding coverage around the world was “Dumb Ways to Die”. This clip was made by a Melbourne advertising agency in 2012. Since its release, it has clocked up more than 110 million views on YouTube. If you search for the video you will also come across multiple parodies and spin-offs by fans. The catchy song accompanying the clip reached the top 10 in the iTunes chart within 24 hours of the videos release. No one had any idea just how big the video would be and it certainly astonished the train transport company, for which the video was created.
the follow-on from the video
Since the original video was made, Metro Trains have been able to further their brand reach and continue playing off the positive reviews the original video managed. The message has been relaunched through a new game app available on app stores. As they say, if it continues to work, don’t change it, certainly applies here. With a recorded 70-million app game downloads, Metro have certainly hit the jackpot with this fun and catchy message.
how to achieve “viral” status
Sorry, there is actually no “set-in-stone” guide to achieving viral status on any animated videos created. No one can know when a video is going to go viral; however, there are often similarities between videos that go viral. If you want the clip created for your business to achieve optimal coverage there are a few things you can do.
1. make your audience laugh
Not all, but the majority, of animated videos that achieve the most views and social shares online have one thing in common – they are designed to make their audience laugh.
2. give your viewers something unique
To achieve optimal results in terms of gaining more views and shares, give your viewers something they haven’t seen before.
3. don’t over-sell your brand
Another great aspect of Metro’s video is that it didn’t actually mention the brand or company the ad was created for until the very end – where a single shot of the Metro brand comes up on audiences screens, underneath where they are told to be safe around trains.
Animated videos such as the one created by Metro Trains to try and pledge its customers to be safe around trains has certainly resulted in a lot of discussion about its brand and public transport safety. However, do we know if the video has actually meant less train incidents?
Metro Trains do not have the figures to demonstrate the campaigns direct impact but we do know it has invoked discussion, which has to be something. Are you interested in invoking discussion in your customers? Perhaps the best place to start would be with the creation of an animated video from Lumeo. Speak to us today about getting your campaign underway.
Utilising the naturally engaging medium of video has recently been touted as one of the easiest ways to leverage your business and grow its customer base at the smallest effort and cost. It’s time to take advantage of this medium with the help of Lumeo – an experienced and skilled web video production company.
There are many aspects that come into consideration once you have decided to implement a web video into your businesses website and/or marketing strategy. The perfect video from a production company – one with the central aim of attracting customers and growing website traffic and sales – is not going to come about without the assistance of your company. After all, the people that know the ins and outs of your company best are the people that work there, not the video production company you are hiring.
So, how can you assist the company you have chosen to create a winning film that will answer customer’s questions whilst being engaging and thought provoking? To help the lens portray the passion, hard work, and creativity of your business, review a few of the key points below. Consulting these few aspects, you will be onto a winning website strategy.
initial consultation with the production company
After conducting research online and making a decision on a web video production company, you will need to set up a time to look at the initial brief for your video. There are a few aspects that your business and its employees should think about prior to meeting with the production company.
1. what will be the look and feel of the clip?
What is the purpose of the video that you are creating? Is it to educate or train your employees internally? Is it to post onto your businesses home page as an initial point of call for site visitors?
2. what sort of camera angle/lighting do you want?
Whilst the video production company will have a good idea of the best camera angle and lighting for your video, it is certainly worthwhile contributing your fair share in this respect too. If the company has a greater understanding of various aspects of the clip from the clients point-of-view, it is more likely the film will be well received both by the clients and your businesses customers.
chosen the final video? your next steps
Now that the video and its editing process have been completed, it is time to think about how you are going to go about getting coverage and viewings so that your business can build its online traffic and customer base.
With social media platforms such as Twitter, Vimeo, and Facebook being some of the largest video sharing platforms, it is crucial that you make your clip available to the general public via your businesses pages on these sites. Who knows, your little video might even make it viral!
If you are interested in having a web video organised for the benefit of your business, contact the team at Lumeo today!
You’ve heard about the advantages of adding explainer videos to your content marketing strategy – how it is one of the simpler and more efficient video options for your business to carry off and how it is sure to grow your sales by providing customers with valuable and relevant information. However, with “marketing experts”, video production companies, and SEO specialists alike, all telling you that you must include a video into your businesses strategy, the question you must ask is – why? The proof, that adding thought provoking and unique explainer videos is beneficial, is in the DropBox story. To discus the creation of an explainer video for your business, contact us today.
DropBox, a cloud storage application that allows users to store and share important files anywhere, started out as a small company using marketing techniques such as AdWords to try and get the word out about their business and attract customers. After realising that the amount they spent on AdWords in comparison to actual conversions and sales was simply not justifiable, they decided to explore alternate marketing methods.
The final decision came down to the inclusion of a $50,000 video, available for viewing on the website. The results have been overwhelming; the video allowed the start-up company to grow from 0, to well over 100 million users, in just 5 years.
why explainer videos?
How many times have you been asked about what exactly it is your business does? Next time – answer the question with the use of explainer videos to show potential and current customers what you’re all about.
A video, unlike a block of text, has the opportunity to be hugely engaging. In fact, a study by Forrester Research in 2009 found that 1-minute of informative video was equal to 1.8 million words – that’s a lot of blog posts.
Viewers appreciate a short and appealing clip, and businesses are sure to reap the rewards of their attention. The key notion here is short – 1-3 minutes of video is all you need. Capture attention, and ensure a higher amount of retention from your viewers with a video not exceeding this length.
harnessing the power of social media
Another element that the DropBox team made use of in terms of spreading the word about their product was the power of social media. The DropBox team encouraged their users to spread the word about the product through sharing the video on social media, with the added incentive of more storage space for free.
the power of video production
The power of video meant that DropBox users grew exponentially in just 5 years. If you aren’t already one of DropBox’s 10 million users and you haven’t seen their website, check it out now. It is one of the more simple websites on the net – with just a simple Call-To-Action and a video explaining how to use the product – users are immediately drawn in.
With examples displaying just how powerful videos can be for business cropping up all over the place, now is the time to take advantage of a video production company and utilise their experience for your own business.
For some of our favourite videos, check out the Lumeo YouTube channel – here.
Getting your business’ name out there can be a somewhat difficult task, especially if you are unsure where to start or how to go about it. One method of relaying or presenting information to your target audience in a way that will entertain and appeal to them is through the use of classic video animation and 3D animation. Video animation involves the creation of motion graphics that can be used to interact with your audience and turn something somewhat dull into something truly fantastic.
why take advantage of animation?
Studies have shown that visual content is far more engaging than purely textual content. The human attention span is fairly short, meaning that in order to capture someone’s attention you must be efficient, informative, and straight to the point. A short animation video can do just that, allowing you to get your message across in minutes, or even seconds, depending on the depth of the content that you would like to go into.
Many well-known and popular companies have used animation to promote their brands and inform their customers of all the new and innovative endevours they have embarked upon. These are truly effective.
Animation is all around you at all times of the day. It is almost impossible in our modern lifestyles to go a day without viewing some sort of video clip. Examples of companies that have taken advantage of production studios to develop a unique and marketable video include BMW, McDonalds, RMIT University, and plenty of NFP organisations, among many more.
The reason why these companies use video is because it has the possibility to turn viewers into potential customers. Not only this, animation can be used to target a wide range of audiences, from children to grown ups. Another option is to have a video created for the use of the company internally, such as to make an OH&S safety video or a training video.
how can the animation be used?
Video animation can be created for TV advertising or online channels of communication such as company websites and social media networks including Facebook, Instagram, YouTube, and more. The best way to get started on your animation project is to speak to any of the number of studios in Melbourne to find out which one will work best and cater to your specific needs and requirements. There are a wide range of fantastic animation companies and studios that can help you, ensuring your video turns out exactly as you want it.
what is the process for creating a video?
The usual process for video creation is that you will provide a brief to the animation company that you choose to work with and they will then create something brilliant based off your specific requirements. The brief may include items such as your mission statement, company vision, the target audience and the main message that you are trying to get across. Based on this, the team will create a concept that can get your message across in the most creative and engaging manner possible in order to create a buzz amongst your current and potential clients.
Once the concept has been created, most animation studios will provide you with a storyboard, which shows the different scenes that will make up your video, Lumeo ensure that you are happy at every step of the creative process including concept, ideas, and storyline. If you are unhappy with anything or feel as though something needs to be changed, now is definitely the time to say so!
The final step is the actual creation of the animated video. This is the most exciting part of all, both for the Lumeo team, and of course, our client.
Video animation is a great way to reach viewers in their homes and get them sharing and spreading these videos around the Internet. Videos that go viral will of course be an enormous opportunity for the growth of your business. For more information about our production process, our team, or just any other questions, contact the team at Lumeo.
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Your service has been really great – providing all the required information, available for any questions, very flexible and actually taking on board suggestions of your clients. So far it has been a pleasure working together!
Right from the start, the team at Lumeo impressed us with their creative and efficient approach. We asked them to assist us with a project that involved a number of people and opinions while at the same time remaining focussed on the end target market. They did a great job, with the project running on time and ending with a video that everyone was happy with.
In 90 seconds or less, we harness the power of really simple animations and plain English to explain your point of difference in language your customers understand. The result is increased conversions, better SEO and greater consumer intent to purchase.