Jun2
pablo (3)

Why Humour is a Great Tool in Video

If you’re looking to captivate your audience, improve the amount of video content your viewers actually watch (watch time), and make your message memorable, it might be time to lighten up your corporate, animated and explainer videos with some carefully-crafted humour. Tasteful, simple comedy can transform even the dullest of topics into an engaging, fun … Continue reading Why Humour is a Great Tool in Video

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May26
Animation Possibilities

What Styles of Animation Are Out There?

If you’ve ever watched an animated movie or kid’s cartoon, chances are good that you have a basic understanding of what animation is, and how it can be used to create anything from a 6-second Vine video to a full-length feature film.But did you know that along with being a popular medium for movies and … Continue reading What Styles of Animation Are Out There?

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May24
video

What Kind of Videos Should Your Company Create?

Here at Lumeo, our clients often ask us what kinds of videos they should be creating for their company.The answer?It all depends on what you’d like videos to do for your business.The fact is, when it comes to web, animated and explainer videos, there’s no such thing as a one-size-fits-all approach. What works for one … Continue reading What Kind of Videos Should Your Company Create?

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May17
video-marketing-1038x576

Where on the Internet Does Your Audience Live?

The Internet is a very, very big place. There’s currently about 1 billion or so live websites worldwide (give or take a hundred thousand or so) – up from just 3,000 two decades ago. Here in Australia, Internet usage continues to grow at a steady rate, rising by 2% between December, 2014 to December, 2015, … Continue reading Where on the Internet Does Your Audience Live?

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May12
video

How to Measure the Success of Your Video

Here at Lumeo, we’re often asked by our clients – “how exactly can I know if my online videos are providing me with good return on investment (ROI)?” Return on Investment (ROI) is the gold-standard when it comes to assessing the effectiveness of any business move, but when it comes to measuring the success of … Continue reading How to Measure the Success of Your Video

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