May10
start up

Why You Should Use Online Video to Start Your Start-Up

Online video is quickly becoming the biggest segment of the ever-growing worldwide Internet audience, and according to the industry-watchers at Cisco, the popularity of web-based video traffic is predicted to jump from 64 percent in 2014 to a staggering 80 percent by 2019. The international software development firm HighQ reports similar stats, revealing that email … Continue reading Why You Should Use Online Video to Start Your Start-Up

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Apr28
video marketing

4 Potential Pitfalls of Video Marketing & How to Avoid Them

Video marketing is on the rise, gaining widespread acceptance among consumers and companies alike as a powerful, user-friendly way to promote, educate and inspire. Online videos currently make up half of all data traffic on mobile-enabled devices like smartphones and tablets, and experts predict that by 2018, nearly 80% of all consumer Internet traffic will … Continue reading 4 Potential Pitfalls of Video Marketing & How to Avoid Them

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Apr19
12409815_805036676290093_393160715_n_0

The Future of Online Video

Visual content marketing is growing by leaps and bounds, and with a number of exciting new digital video technologies emerging, the future of online video looks bright.Today’s attention-starved consumers have embraced video content, consuming web-based videos at breakneck speed. YouTube now boasts over a billion users worldwide, and the “average viewing session is now more … Continue reading The Future of Online Video

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Mar17
teamwork

Why you should be using video for your staff training

Staff training can be a make or break moment for staff entering into a new organisation. Managers need to share a huge amount of information with employees in a very short amount of time. As well as the necessary initial training needed for any new employee, ongoing training is an integral part of any employees … Continue reading Why you should be using video for your staff training

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Mar10
EMBARGOED FOR INTERNET USE UNTIL THE END OF THE OSCAR TELECAST 
Halle Berry accept her Oscar for Best performance by an actress in a leading role during the 74th Academy Awards at the Kodak Theatre in Hollywood 24 March 2002.  AFP PHOTO  TIMOTHY A. CLARY

What to do about ad blockers?

As a marketer, I know the thoughts that are going through your head. Adblocker?! What. Why. How. The initial shock that comes with hearing that so many users are blocking ads completely needs to be felt and then quickly overcome. According to software company PageFair, ad-blocking grew globally by 41 per cent year-on-year with 198 … Continue reading What to do about ad blockers?

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