Apr19

The Future of Online Video

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Visual content marketing is growing by leaps and bounds, and with a number of exciting new digital video technologies emerging, the future of online video looks bright.

Today’s attention-starved consumers have embraced video content, consuming web-based videos at breakneck speed. YouTube now boasts over a billion users worldwide, and the “average viewing session is now more than 40 minutes”, and Facebook’s 500 million users watch about 8 billion videos on the social media site every day.

Here’s a quick rundown of new and emerging online video technologies that are driving consumer demand for web-based visual content:

Virtual Reality

Imagine being able to fully immerse your customers with online videos that make them feel like they’re actually in your shop, walking through a property that’s for sale, or experiencing your services in person.

With Virtual Reality (VR) videos, “you feel like you’re actually there“. By pairing a VR headset (such as the slick Samsung Gear, or Google’s low-cost Cardboard) with a compatible smartphone, consumers can watch Virtual Reality videos.

VR videos are created digitally, with skilled video production teams blending together CGI images, panoramic stills and video in a way that allows the viewer to actively interact with the digital environment by moving their heads and bodies to ‘see’ different viewpoints.

Augmented Reality

Augmented Reality brings static items to life in real time by using a blend of GPS technology and digital sensors to enhance real world objects with computer-generated images and sounds. First popularized with the launch of Google Glass, augmented reality can be used to give consumers more information about a product they’re looking at, such as detailed specs or a short video. This technology helps consumers to ‘visualize’ how an item integrates into their lives, providing marketers with another tool to drive sales and conversion rates.

Mobile Video Ads

Mobile use amongst Australians continues to grow at a strong and steady rate, with analysts predicting that 81% of all mobile phone users in Australia will own an Internet-enabled mobile device, a.k.a. a smartphone, by the end of 2016.

As consumers increasingly rely on their mobile devices as their primary tool for accessing the Internet, mobile video ads are quickly becoming a must-have for businesses and marketers. Millenials are especially receptive to mobile video ads, with users in this high-value generation being “3X more likely than baby boomers to watch a video on their mobile device”.

Emerging trends in mobile video ads includes the development of smartphone-friendly vertical video formats that allow marketers to create videos that fit the entire screen of the mobile device – a huge improvement over the letterbox format that was first used for mobile video ads. Interactive mobile ads are also on the rise, with users being able to play a short game or select certain images within the ad.

360-Degree Panoramic Video

Shot using a specially-designed camera (or cameras) that use “multiple lenses to create and all-the-way-around effect” 360-degree videos let viewers enjoy a life-like perspective that allows them to literally ‘look around’ the video by toggling in any direction. This technology allows consumers to explore shops, visit hotels, and browse real estate – all from their smartphones, tablets and computers.

Online Video Continues to Drive Conversion Rates

Visual content is a powerful tool that can be used to engage consumers, develop brand identities, and generate enviable conversion rates. Explainer videos, animated content and multi-media communications are revolutionizing the way businesses connect with their customers, and these emerging technologies provide an exciting range of options when in comes to creating customized online video content.

Want to know more about how you can harness the power of online video to boost your business? Drop us a line today to get started with your free, no-obligation consultation from Lumeo, Australia’s leading online video production company.





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