How to create an engaging ‘About Us’ page
- 6:31 am, Posted by Andrew D
Before we get into the grittiness of how to make it great. Lets have a look at why this page is so important:
It is the page that introduces you to the customer, while the homepage might be the first impression that a user will get, the About Us page is the first chance that the business can talk directly to the customer. Put simply, the About Us is your speed dating profile: make an impression, bring some personality and tell them exactly what your company is all about in a very short period of time.
So what is the best way to cut through to your customers?
The best way to get someone’s attention and engage them is to tell them a story. Whether it be funny, sad, interesting, weird, creative or basically anything, you will be able to engage them if you tell them a story. So give the customers what they want. Let them into the secrets behind the business, what do you do? why do you do it? When did you start and who are you? The more knowledge that you’re willing to convey, the more that your potential customers will trust you.
And what is the best way to do this?
Credit Suisse does this very well. By using an animated video, they are able to portray a lot of information in a very short period of time while engaging their audience. We’ve said it before and we will say it again but videos and images increase the engagement – so use them in your about page!
Now finally, a few tips and tricks to take with you as you create the best about us page possible:
– Use video and images as much as possible
– Make sure it reflects your brand personality
– Change it around, see what works better
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