Mar3

How to differentiate a good and bad explainer video company?

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Creating an explainer video is a serious job. Unless you’re skilled in animation, voice overs, script writing and storyboarding, we suggest leaving it to a professional. Now this is where it gets tricky. As soon as you google something like ‘Explainer Video’ – you will be inundated with different companies telling you how they will make your video better and faster than anyone else. But that is mostly a lie. I’m here to help determine which animation company is going to be best for you.

It’s hard to determine where to start, but in any business relationship, we think that the most important thing to do is to find someone who understands you. You need to understand that this explainer video company is going to take your product or service, tear it apart and find out what makes you different from the competitors and create a story around that. If the company doesn’t truly understand you, they are never going to be able to explain you to potential customers. So that’s the first thing, give the company a call, have a chat to the producers, see who you get along with, this will make the working relationship a lot better! (Hint: if you can’t find our number I’ll just leave it here (+613) 9682 6665 – no pressure at all..)

The next thing to look at is their past work. This is the best and easiest way to determine whether you like the look of the companies past work. Will they be able to deliver on the animation styles that you are expecting? If you are that way inclined, feel free to check out our previous work!

The next thing you want to look for is timing and cost. As a general rule, quality things aren’t cheap or quick. So we know that you want to get a bang for your buck but to get sometihng amazing it is going to cost just a little. If you’re not sure what I’m talking about, you can look at our pricing page! The other thing is that by the time scripting, storyboarding, animating and illustrating is done, this isn’t the quickest of processes – the reason I am bring this up is for when a company offers you a $500 animation finished in a week, the alarm bells should start ringing. The only way this is possible is if they are using stock images that are not unique for your brand.

Another thing to look at process of the company. There are a lot of parts to creating a great animation and it is extremely important that each stage gets the appropriate time and care. The steps that need to be taken are:

– Scripting
– Storyboarding
– Style Frames
– Voice Over
– Animation

You know, that’s all it is. But instead of spending hours trying to find an explainer video company that fits all of the criteria listed above, I’ll just put the link to our get a quote page and leave the rest to you!

I’m sure that you’ll be chatting to our producers very shortly about how we are going to make your brand stand out!



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