metro trains viral animated video still impacting the public with new app launch
- 10:00 pm, Posted by Andrew D
the follow-on from the videoSince the original video was made, Metro Trains have been able to further their brand reach and continue playing off the positive reviews the original video managed. The message has been relaunched through a new game app available on app stores. As they say, if it continues to work, don’t change it, certainly applies here. With a recorded 70-million app game downloads, Metro have certainly hit the jackpot with this fun and catchy message.
how to achieve “viral” statusSorry, there is actually no “set-in-stone” guide to achieving viral status on any animated videos created. No one can know when a video is going to go viral; however, there are often similarities between videos that go viral. If you want the clip created for your business to achieve optimal coverage there are a few things you can do.
1. make your audience laughNot all, but the majority, of animated videos that achieve the most views and social shares online have one thing in common – they are designed to make their audience laugh.
2. give your viewers something uniqueTo achieve optimal results in terms of gaining more views and shares, give your viewers something they haven’t seen before.
3. don’t over-sell your brandAnother great aspect of Metro’s video is that it didn’t actually mention the brand or company the ad was created for until the very end – where a single shot of the Metro brand comes up on audiences screens, underneath where they are told to be safe around trains. Animated videos such as the one created by Metro Trains to try and pledge its customers to be safe around trains has certainly resulted in a lot of discussion about its brand and public transport safety. However, do we know if the video has actually meant less train incidents? Metro Trains do not have the figures to demonstrate the campaigns direct impact but we do know it has invoked discussion, which has to be something. Are you interested in invoking discussion in your customers? Perhaps the best place to start would be with the creation of an animated video from Lumeo. Speak to us today about getting your campaign underway.
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