the uses and benefits of web videos

The internet has really helped businesses get their name out there where more traditional marketing methods failed in the past. If your company doesn’t have a website, chances are, you don’t get as much exposure as your competitors do. The internet is a highly competitive marketplace. Companies looking to top the search engine ranking pages (SERPs) have to employ SEO techniques and include features on their sites that add value to their websites. One of these features that successful websites normally include to add value to their site, are web videos. If you’re wondering how to draw more traffic to your site, make your brand recognizable, and convert leads into actual sales, then you should probably consider adding video content to your site.

what a web video can do for your site

If you’re looking to improve your company’s online visibility, adding a well produced corporate video to your site can help spread the word about your company and the products and services you offer. Online video platforms such as YouTube and Vimeo register hits in millions every day and utilizing their broad audience base can only serve to increase your company’s online visibility and brand recognition. With the help of web videos, you won’t need to search for customers – they’ll find you. Aside from improving site traffic, videos aid your quest for better conversion rates in a variety of ways. Here are some of the uses of web videos and how they can help you make the most out of your website.

increase online conversions

A website’s main goal should be to convert leads into conversions. Adding video to a website not only increases traffic to the website, it also converts these leads into actual sales.By producing and posting a video on your site that’s engaging, entertaining, and most importantly, highly informative, potential customers are able to absorb the information better and that increases the chances of converting them into actual customers.Videos can also help companies to up-sell to their existing customers. This is because a quick one-minute video can cover what one or two pages of text can do and that, in itself is a selling point as people tend to shy away from long dragging text explanations. Some videos contain clickable links which will direct interested viewers from online video platforms and affiliate sites to a company’s site where they can complete their transactions.

promotion of startups

Internet startups need all the exposure they can get. They are considered “unknowns” in a world where several companies and sites rule. By creating catchy and entertaining videos that have the potential to go viral, so to speak, they can make their names known to netizens all over the world. In the highly competitive industry of tech startups where a new company is born almost every week, visibility and brand recognition is of utmost importance.A lot of startups, who fail to generate the buzz necessary for people to flock to their site in droves, often fall off the radar completely. If your company is not one of the lucky ones who get picked up by startup incubators that teach you the tricks to succeed in the tech startup world, then you need to get that exposure for yourselves. Producing a great video that is very entertaining and that highlights what you can do for your customers can put your company on the tech startup map.

virtual investor pitch

There was a time when a company needed to prepare a lengthy presentation – complete with charts, graphs, and forecasts – to impress venture capitalists and investors. Today, a lot of these angel investors and venture capital firms are asking startups for virtual pitches which they can view from anywhere. This saves both the company and the investment firm valuable time and money spent on meeting face-to-face. The virtual platform also allows companies to reach more investors globally, giving companies more opportunities to secure funding from more than just one source.For a startup to maximize their virtual pitch, investors want to see more than just your CEO speaking to the camera. Companies should make sure that they utilize all the resources available to come up with a virtual pitch that stands out from the rest. Whether it’s an explainer video, a sales video, or a virtual pitch, web videos add an abundance of value to your site. Of course, you shouldn’t let this opportunity go to waste. You need to make sure that your videos are written and produced well or all your efforts will mean nothing



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