web videos: are you on board with the new internet paradigm?

In today’s competitive world, every business – big or small – needs a website. The internet is usually the first place people go in search of information and you’re missing out on valuable business if you don’t have a website out there. Websites are a great way to make your company’s name known, and a good website is a great marketing tool. With so many websites offering the same products and services, you need to ask yourself what sets your website and your company apart from your competitors. Video content is an excellent way to accomplish this. Gone are the days when online video can only be accessed from a computer. With the rising popularity of smartphones and tablet computers, your online content is accessible just about ANYWHERE. Moreover, social media, video hosting and streaming sites such as Facebook, Twitter, and YouTube, enable your audience share your corporate videos and spread the word about your company or your latest products or services to others easily, making it an excellent marketing tool.

why use web videos?

We live in the ever-growing, fast-paced world of high speed internet connections and mobile communications where everything you need is just a click away. Your customers today have short attention spans – No matter how great your site looks, if it is not engaging and not engaging quickly, they are moving on to another site that is. If you are able to manage to use videos as a means of educating your customers on your company’s products and services, while keeping them entertained at the same time, you are sure to generate more leads, and better yet, convert more of them into actual sales. Here are a few more reasons why you should have this medium in your arsenal of marketing tools:

videos don’t stop working:

You may have the hardest working sales force in the planet, but they do have to rest. Your website and the videos that are posted on them, however, are available for anyone to view 24 hours a day, 7 days a week, including holidays. It doesn’t matter what time zone your clients are in, they can access your site anytime of the day or night and these short video presentations give them the information they need anytime they want answers. Videos are not meant to replace actual sales people, but they do enhance the sales experience.

videos make things seem simpler:

If you’re trying to explain something highly technical in written text, then you have your work cut out for you. If you’re trying to simplify things in writing for customers to understand, you may end up making things more confusing than they already are. A whole page of text can be summarized in a short 60 to 90 second web video and you can use illustrations, charts, graphs, and animation to help your customers understand what your company can do for them.

videos generate interaction:

Whether you post your videos on your website, on YouTube or on your Facebook page, viewers can give instant feedback by leaving comments in the comment box below the video. They can also interact with other viewers and start a discussion about your company or the products that you’re selling. Not only will you know what people think of your presentation right away, you are also generating much needed buzz for your products which will eventually lead to sales.

videos are way more entertaining:

Let’s face it – the more entertaining and informative your website is, the more people will come to see what you have to offer. Offering them plain text is boring, and it makes it hard for them to find what they’re looking for. By offering an entertaining, but highly informative video presentation, it’s way easier to capture their attention.

videos can increase your search engine rankings:

SEO or Search Engine Optimization is a great way to get people directly to your website when they do an internet search of products and services that they need. When your site’s SEO ratings are high, your website appears higher on the list of search results and people are known to click on the links at the top of that list. A carefully planned and well thought out corporate video uploaded on a site like YouTube and embedded on your website can increase web search traffic. Just make sure that you include specific keywords in the title and in the description to help you get a good SEO rating and generate more hits to your website. One last reason to use videos in your website is that your competitors are doing it too. It doesn’t matter if your products or services are superior to theirs or if you’re offering a more competitive price. If your website isn’t appealing enough to your potential customers, chances are, they won’t even bother finding out more about what you have to offer. Others may argue that many companies have become successful without having videos in their arsenal, but things are changing quite rapidly. In the new internet paradigm, a carefully planned and well-produced web video enhances customer experience and increases lead generation, and most importantly, lead conversion. Lumeo could be your link between an expertly produced web video and increased leads and sales for your business.



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