May10

Why You Should Use Online Video to Start Your Start-Up

start up

Online video is quickly becoming the biggest segment of the ever-growing worldwide Internet audience, and according to the industry-watchers at Cisco, the popularity of web-based video traffic is predicted to jump from 64 percent in 2014 to a staggering 80 percent by 2019. The international software development firm HighQ reports similar stats, revealing that email subject lines that contain the word “video” enjoy a 19 percent boost in open rates.

So, what’s this all mean for start-up founders?

The phenomenal growth of online video, and the associated upward trend of this medium make one thing crystal-clear – start-ups need to harness the power of web-based multimedia content to promote their business and build their brand identity.

Start-ups that integrate a strong online video campaign into their branding strategy enjoy better ‘brand recognition‘ amongst consumers, investors and peers, leading to increased sales, angel investments and talent recruitment. Lengthy white papers, detailed funding requests and intricate product descriptions still play a role in many start-ups, however, the fact is that audiences today are looking for information that is presented in a short, easy-to-consume package – that’s why explainer videos are quickly replacing ‘traditional’ branding materials for small businesses and start-ups.

Here’s why you need to use online video to start your start-up:


Online Videos Boosts Search Engine Results

While the exact algorithms that search engines like Google, Yahoo! Search and Bing use to deliver the results that users see on their search engine results pages (SERPs) are a tightly-guarded industry secret, one thing’s for sure – search engines favour video content.

According to Google, “often the best results are online videos and Google wants to help users find the most useful videos“. Google goes on to explain that it’s not just any old video that gets preferential treatment on their SERPs, it’s the online videos that are professionally-produced, complete with a title, description and a thumbnail that earn preferential ranking when users search for a specific word or term.

Want to give your search engine optimization (SEO) efforts a shot in the arm? Simply integrate snappy, professional online videos into your webpage and social media content to boost your search engine rankings.


Online Videos Earn More Social Media ‘Likes’, ‘Shares’ & ‘Followers’

With the emergence of video content on social media sites like Facebook, Twitter, Google+ and LinkedIn, start-ups need to be sure to integrated online videos into their status updates to achieve the greatest possible consumer engagement.

Facebook posts that contain online videos are ranked higher in the News Feed, making video content a valuable tool for start-ups that want to rise above the noise on social media sites and get noticed.

Still not convinced? According to a recent study by U.S.-based online video producer Brightcove, social media posts containing “Videos are shared 1200% more than links and text combined“, underscoring the indisputable value of online videos for start-ups and small businesses.


Angel Investors Love Explainer Videos

Every start-up founder knows that securing outside investors is the key to moving from a bare-bones bootstrapped operation to a full-fledged enterprise, and in most cases, this vital funding comes from angel investors.

While each angel investor has their own personal set of criteria that guides their investment choices, there’s one thing private lenders all love – entrepreneurs who can communicate clearly and succinctly, in a language they can understand.

As the start-up you’re selling yourself, your company and your vision – and you have to communicate to angel investors that you’ve got the ideas, the strategy, the team, and the ability to deliver….” Don DeZarn, American angel investor.

For many start-ups, explainer videos have become the modern-day version of the ‘elevator pitch’ – a short, concise and engaging way to communicate concepts and ideas in a limited amount of time.

Remember, the success of your small business or start-up hinges on your ability to communicate with your audience, get noticed and build your brand.




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