Explainer Video
Producers and
Corporate Video
Specialists

What steps are in the animation process?

First, you’ll complete a brief (we’ll provide a template to get you started). This means answering a few questions about your animation production, like how many videos you need, your goals and brand guidelines.

From there, one of our friendly producers will get in touch to discuss your video, get your input and confirm the project timeline. If it all sounds good, we’ll head into our favourite part of the process: production.

So, what happens in production?

• We’ll draft a script for your video, which you’ll review
• Styleframes - the ‘concept art’ of your video - are developed
• We create storyboards that visually showcase each part of your script, scene-by-scene, so you know exactly what we have in mind
• We’ll cast and direct the voiceover talent you approve -- and, finally,
• Animation begins. We’ll bring the approved storyboard to life!

For an expanded overview of the animation process, why not read the blog we’ve written about it?

How does communication work during animation production?

We’ll stay in touch throughout the animation process and show you our work as we go, ensuring we’re hitting the mark and you’re comfortable with the techniques we’re using. This your project, after all, and we won’t hit go on these key elements without your final say!

Do your animation packages include storyboards and scripts?

In short, yes! All of our animation packages include scriptwriting and storyboard development.

If you’ve already produced your own script or storyboard, we can help you review your work to ensure it’s animation-ready.

Can you help me if I need an animation longer than 60 seconds?

Yes! We offer additional 30sec blocks of animation on all our main packages (excluding social media videos). Your best bet is to get in touch with one of our producers and take it from there.

Why do I need animated videos in my arsenal?

That’s the million-dollar question - and one we have an answer for. Including animated videos on your website, social channels, or presentations is an ideal way to get your message across in a swift, super-punchy and powerful way. Its advantages include:

• Communicating your message in record time, before visitors are tempted to click away.
• A simplified way of explaining complex or technical content.
• Visualising the invisible. Animation is capable of diving inside technology and products (like this 3D animated video for Julius Marlow) to demonstrate its function and benefits in a way live-action can’t.
• Building brand affinity by speaking to customers in an entertaining, engaging way.
• Demonstrating how a product or service works in a short and cost-effective package.
• Sharing your brand’s personality and growing your relationship with customers.

Will the video I commission increase my website’s search engine ranking?

Google’s algorithms give more priority to your website if you include video content. When Google bots crawl your site, they’re looking for indicators your site’s healthy, useful and engaging, such as keyword instances, page quality, relevance to the topic that was searched and more.

Adding video helps you improve your SERP (Search Engine Results Page) rank, by:

• Enhancing your click-through and engagement rates.
• Increasing the time users spend on-page.
• Decreasing your bounce rates.
• Building top-notch and relevant backlinks.

Which one’s preferable: animated or live action video?

This really depends on your goals. Are you trying to demonstrate the workings of an IT service or app, for example? Or talk about a customer success story? Regardless, animated video has many advantages over live action.

It’s less labour-intensive, allows more opportunity to correct mistakes (inexpensively), and most importantly, is capable of bringing to life anything you (or Lumeo!) might dream up.

In fact, we’re so passionate about animation’s benefits over live action we wrote a whole blog about it.

What if I don’t have a Youtube channel for my video?

Not to worry! These days, there are plenty of reliable platforms on which to post your videos. We’re sure you’ve heard of them: Instagram, Facebook and LinkedIn are all extremely popular and represent great options in sharing video content. Plus, more and more multimedia sharing platforms are popping up - like TikTok.

While hosting your videos on YouTube means they’ll be a part of the world’s second largest engine, it’s by no means a necessity. Video content can exist anywhere and everywhere - particularly on your website!

I’m concerned I won’t have enough budget to both produce and promote my video!

If you’re a small business, you might be asking whether you can afford video marketing. The good news? Lumeo’s range of animation video packages are designed to suit budgets of most sizes.

A greater chunk of video content marketing cost lies in buying ads to promote it through your social media channels, like Facebook, Instagram, or Twitter. We’d recommend considering both arms of your video strategy - production costs and promotion costs - and forecasting, planning and tracking its implementation carefully. Chances are that forecasting costs and taking advantage of your promotion strategy will leave you with ample budget for both video production and promotion.

Do you create animated videos for businesses outside Australia?

We absolutely do! We love working with clients both locally and internationally to produce animated videos of all kinds.

How long does it take?

It depends on the package you select, though we produce all of our animated video packages in six weeks or less. The length of time dedicated to each phase of production (storyboarding, VO, animation, etc) varies according to your timeline, approval process and complexity of the work.