10 Types of Social Media Videos for Business
Whether you’re looking to leverage the attention your prospects are paying Instagram, Facebook, YouTube, or any other social media platform, you need to be posting quality video content.
Video on social media is a force to be reckoned with when it comes to generating engagement, impressions and traffic. On average, videos get more overall engagements online than text and images put together, with 1,200% more shares across social media platforms.
So, how can you leverage this content powerhouse for your business?
Social Media Videos for Business
If you haven’t yet made an effort to leverage the goldmine that is social media video, you might find it’s easier than you think - particularly when repurposing your existing assets.
That said, we understand that marketing with video on social media can seem like yet another item to cross off your to-do list every month.
The good news is there are several options for creating relevant and engaging social media video for your business.
Creating Video Content for Social Media
Making a video for your social media channels can be hit and miss if you don’t put adequate thought into preparation. After all, you don’t want to be representing your business poorly or seem unprofessional.
That’s where it can help to seek professional advice - even if it’s simply to provide guidance for your own efforts.
Social Media Video Services
Video creation is a skill that must be learned. Unless you have the resources to pay an in-house video producer for your business, you might want to look at outsourcing content creation to a professional social media video service provider.
As long as the quality’s good and you can find the right video package to suit your budget and needs, hiring a producer to create content for your social channels could be one of the best things you’ll do to market your company.
So… what would you like to create?
Types of Social Media Videos
Type 1 – Product Promotion Videos
Launching a new product or service? A product video is a good starting point to showcase your business’ newest venture in a highly-engaging way.
According to this study, 78% of people say their buying decisions are influenced by a company’s social media posts. Leveraging video content on the platforms your customers frequent can be a great way to grab more attention while they’re in the consideration phase.
Showing your prospects how your product or service works is a great way to educate them about your offering - particularly given the proportion of users who take social media posts into account before shelling out their hard-earned.
Type 2 – Behind the Scenes Video
Most people are naturally curious, and if you’ve built a good relationship with your customers (or are in the process of doing so), a peek behind the curtain of your business can be a fun and engaging way to grab attention.
This type of content often works well to humanise a business by showing the people who bring your customers the product / service they love.
Type 3 – Branding
You’ve spent time, effort and dollars on making sure your branding is on point and represents the values and emotions of your organisation. Parlaying this into the social media realm is a logical next step.
If you have any branded video content on your website, it can also be great material for social use.
Type 4 – User Generated Content
This can be one of the easiest types of video for businesses to take advantage of, particularly if you have an active online community.
Reposting / sharing videos created by your audience is a fun way to build connection with those who buy from you, or who post about your products and services.
When you repost social media video uploaded by others, it shows you value your customers and followers.
Plus, it’s one piece of content you don’t have to create yourself!
Type 5 – Checkout Page / ‘Sell’ Videos
Some businesses are opting to use video instead of images on their check-out page to better showcase their products. If this is something you’ve done, then this type of video is a good candidate to re-purpose for your social media channels.
Type 6 – Story Telling
Does your business have a story to tell? Maybe your start-up has an inspirational tale, or perhaps your employees have something to say about how they got to where they are?
Taking advantage of the stories that already exist within you business is a great way to foster a feeling of connection with your buyers, a sense of history and ‘realness’.
Type 7 – Explainer or Tutorial Videos
If a picture is worth 1,000 words, and a video is approximately 24 pictures (or frames) per second, it’s little wonder that using video to explain a process or product is so popular.
For the simplification of new or complex ideas, products or processes, video can be one of the most effective ways to communicate your offering.
Type 8 – Interviews
With video interviews, you can connect directly with customers by speaking with thought leaders in your field or your own team members (as they talk about their experience within your company, for example).
Having someone talking directly to the camera is a highly engaging visual and it allows you to tightly control your messaging.
Type 9 – Company Information Videos
Once upon a time, corporate videos were boring. They were the type of media nobody wanted to engage with.
But with the use of animation, story-telling techniques, key music sequences and more, corporate videos can be entertaining, engaging, and informative.
If you have a corporate video you’re proud of, it’s a great candidate for use on your social channels.
If you don’t have a corporate video for your business, why not have one created?
Type 10 – Testimonials
The next time you ask for a customer testimonial, consider requesting that they capture it on video.
Video testimonials are relatable, increase your credibility via social proof, and can lead to social media cross-promotion with the clients featured.
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And that’s it! With so many types of social media videos to choose from, your first step is identifying what you already have - and what you’d like to create - for your next campaign.
Happy posting!
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