How to Make Corporate Videos More Interesting: Your Video Guide
Are you thinking of ways to make your corporate videos more interesting?
Corporate videos are the most versatile media used by the 2.3 million active businesses in Australia. They're used for communication within and outside a company.
However, due to their nature, these videos often end up being dull and unengaging. This can lead to the viewers missing key points.
If you want viewers to pay attention, you need to create an interesting video for them to watch. What makes an interesting video, though?
To learn what you can do to engage your audience, take a look at what we have below. Read on to make the best corporate videos today!
What Is Corporate Video Production?
Corporate video production is the process of making professional videos for a business. These videos can target employees, stakeholders of the company, and the brand’s consumers. Production lasts as long as it needs to, often going as long as six weeks.
This will all depend on the resources that the company has on hand. With enough resources, they can get it done within two weeks. The length of production will also depend on the type of video the company is making.
Video production starts with the decision to make the video animated or live-action. Again, this decision will depend on different factors, with the brand's identity often being the deciding factor.
Animation allows a brand to be more creative with their approach. This also gives them flexibility in how they present their media. It's one of the main reasons why animated videos trump live-action videos.
Using animation also makes your brand feel more approachable, due mainly to the ability to create a fun, warm tone.
What Is a Corporate Video Used For?
There are many ways for you to use a corporate video. This will all depend on who the target audience is. What's great is that there are different ways for you to use live-action and animated video for each purpose.
Brands tend to use corporate video to showcase new products or events to their audience, or to explain how a service works.
There are also videos made for internal purposes like corporate training and compliance. It's a great way to introduce new employees to their roles to ensure workplace efficiency.
Finally, social media videos are good for generating attention, and there are huge SEO benefits of using corporate video on your website.
How Do I Make a Business Video?
Making a business video is a simple process. You first need to identify your audience - this will make the rest of the process easier.
Once you know who you're making the video for, everything builds from there.
Live-action videos need a camera crew and a location for the shoot. And if you're creating an animation, you’ll want to determine the type of animation you'll make. Knowing this makes it easier for you to communicate your needs to the production house.
When you're planning production, remember the goal of your video. If your goal is to inform, make sure you script the necessary information into the video. If you’re looking to generate leads, make sure you include a call-to-action at the end.
How Much Does It Cost to Make a Corporate Video?
Many factors can affect the total cost of a corporate video. Among these is the length of the video, style, level of detail, cast and crew size, and whether you’re shooting live action or creating animated video.
If you're shooting a live-action video, remember that little expenses can add up. Things like lighting, voice-over, and hair and makeup can cost you a lot in total. If you're shooting for marketing purposes, translations and subtitles can also cost you if you plan to launch the video internationally.
Animation can be a great alternative to live action because it gives you control over every little detail without needing to deal with actors and crew. You can literally create anything you can imagine - and for a fraction of the price of an equivalent live action piece.
What Makes a Great Corporate Video?
A good corporate video covers all the bases and delivers on the goals set before production began.
Skip the fluff and get straight to the point. Try to include brand elements - colours, logos, shapes - to make it easily recognisable as a product of your business.
Keep it light and try to be at least a little entertaining. A good script writer is a must for corporate video production, so make sure the production house you’re working with includes one in their fee - or at least has the ability to review and massage your script prior to beginning work.
How Do You Make a Corporate Video Interesting?
As mentioned earlier, corporate videos can often contain dry content. To make them more interesting, you need to engage your audience from the get-go.
You also need to make your video unique. Consider injecting humor where appropriate, and always solicit the creative input of the animation studio you’re working with. They do this every day, after all, and have mountains of creative talent to deliver the best video for your needs.
A good way to engage with your viewers is to ask them a question in the beginning. Capture their interest by asking them something you know they want from your industry.
Also, ask your animation studio to use dynamic camera angles and transitions to prevent the video from being stagnant. A single shot will make the video feel boring, so don't be afraid to use different angles in the video.
To help viewers follow the video, your production partners need to ensure there's a smooth flow.
It's also a good idea to keep the video short. The length of your video affects the engagement of your viewers.
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