A unique educational campaign

National youth mental health foundation Headspace was introducing a new digital system to its arsenal and needed to recapture user information as part of the process. To do so, they tasked Lumeo with creating a video that would engage kids in a fun and positive way and make them feel safe in signing up.

Lumeo created a comic book theme featuring superheroes to speak to those aged between 13 and 18. In focus group testing, the kids were all in favour of it. Ultimately, Headspace adopted this visual approach for their associated print campaign as well!